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Feb 3, 2012

Can Smaller Companies Score With Super Bowl Ads?

 

Blast from the Past: Apple, 1984



For small companies looking to make a statement in 30 seconds or less, Apple set the bar in 1984. Back then, Apple was still a growing company looking to shake up the tech world and break IBM's hold over the market. Directed by Ridley Scott (Blade Runner), Apple's Super Bowl spot, which announced the imminent release of the Macintosh computer, looked more like a sci-fi movie than a commercial—a runner throws a sledge hammer through a giant screen that was mesmerizing hundreds of people. It's arguably one of the most memorable commercials in advertising history.  
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Eric Markowitz reports on start-ups, entrepreneurs, and issues that affect small businesses. Previously, he worked at Vanity Fair. He lives in New York City. @EricMarkowitz


Nicole Carter was previously a reporter and web editor at the New York Daily News, and her work has also appeared in Consumer Reports magazine. @ncarterinc