Veteran entrepreneur Eric Ries talks about why the quickest path to a fast-growing company is through efficient leadership and constant evaluation of your goals.
Eric Ries says entrepreneurship is a career with many unknowns, but learning how to become lean will help you scale faster.
Veteran entrepreneur Eric Ries talks about why the nitty gritty of start-up life isn't all that cool--despite what you see in the movies and on TV.
Veteran entrepreneur Eric Ries says start-ups are just a series of crazy experiments.
Entrepreneur Eric Ries says even if you meet your goals, if the plan is bad, you will fail.
Entrepreneur Eric Ries says constantly questioning how you're spending your time is the first step in making your business more efficient.
Entrepreneur Eric Ries says you should change the way you measure growth to find out if you're truly about to make it big.
Entrepreneur Eric Ries says focus on long-term thinking instead of trying to satisfy the metrics of traditional accounting.
Eric Ries talks about how you know it's time to change the direction of your start-up.
HIGHLIGHTS Uncertainty Is the Key to Success1:13
GRIT 'Entrepreneurship Is Definitely Not Cool'2:37
BUILD Eric Ries' Definition of a Start-up7:55
FAILURE Is Your Start-up Plan Fatally Flawed?7:49
LEARN Want to Create a Leaner, Faster Start-up?5:10
MONEY Innovation Accounting: Secret to Fast Growth5:10
FOUNDATION True DNA of a Lean Start-up6:52
Q&A A Better Way to Pivot15:17