Inc.com Relaunches With New Content, Features, and Editorial Leadership
FOR IMMEDIATE RELEASE -- New York, NY, December 13, 2011 – Inc.com, owned by Mansueto Ventures, has been re-launched, it was announced today by Eric Schurenberg, recently hired editor of Inc.com. Under Schurenberg’s editorial and creative direction, the site offers compelling new content, features, analysis, tools and a new slate of expert columnists.
“Inc.com is the best online resource for entrepreneurs focused on growing their companies,” says Schurenberg, who joined Inc.com in September. “The site now really ups the expert level, prominence, and authority of the columnists and writers. We’ve got some of the best. There are places to share content at every turn, it’s more agile and the proliferation of content is just the first step.”
New members of the editorial team and site enhancements include:
- Rachel Elson, Managing Editor, and Lindsay Blakely, Senior Editor, both of whom followed Schurenberg to Inc.com from CBS Interactive
- Kimberly Weisul, Editor at Large, who joined from Bloomberg Business Week
- New Inc.com columns by Nolan Bushnell, entrepreneur and founder of Atari, Seth Goldman, President and TeaEO of Honest Tea, Jessica Herrin, Founder/CEO of Stella and Dot, Paul Hurley, CEO of ideeli, Naveen Jain, CEO of Intelius, Robert Steven Kaplan, Harvard Business School, Paul Spiegelman, Founder and CEO of Beryl and Donna Wells, President and CEO of mindflash.com
- The introduction of Inc. Wire, a regularly updated news service that is refreshed five to six times per day with breaking news that is relevant and targeted to today’s leading entrepreneurs
- Significant increase in daily volume of news stories, posts, columns, analysis and interactive digital tools
Traffic at Inc.com has already seen growth in 2011. November 2011 was a record month in revenues and traffic, with 60% digital revenue growth from November 2010. Year-over-year growth in unique visitors is already up 68% over 2010.
“Inc.com, launched in 1995, is a vital, leading resource for the entrepreneurial companies that are the backbone of our economy,” said Bob LaPointe, President/CEO of Inc. “Joe Mansueto and Mansueto Ventures are doubling down on our digital business and it is already paying off. We’ve also brought on new business development staff, SEO analysts and an information architect, so we can provide the best ever resources to the community at Inc.com. And Eric is the best editor we could ask for.”
Before joining Inc.com, Eric was the founding editor of CBS MoneyWatch.com and the editor in chief of BNET.com. The sites together won more than a dozen awards for design and journalism during his tenure. Eric was also the managing editor of Money Magazine, which won the Time Inc. Luce award for service journalism in each of the four years it was eligible. Other roles inside and out of journalism include deputy editor at Business 2.0, assistant managing editor at Fortune, and managing editor of goldman.com, a Web site for Goldman Sachs Group's personal wealth management business. As a writer, he is the winner of a Loeb Award and a National Magazine Award. He is a regular commentator on Nightly Business Report on PBS and has been a talking head on CNBC, CNN, The Today Show, The Early Show and Good Morning America.
Inc.com will continue to publish great content from Inc. Magazine, including the prestigious Inc. 500. Readers will also find out about Inc. events in cities around the country, including GrowCo, the Inc. Women’s Summit and the Inc. Leadership Forum.
Inc.com is the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. Annual features include the Inc. 500 and the Inc. 5000. For more information, visit www.inc.com
About Mansueto Ventures:
MANSUETO VENTURES is a publishing company dedicated to serving the business leaders who are shaping the future of today's economy. Mansueto Ventures publishes Inc. and Fast Company, brands with different audiences, but similar challenges and goals. The company was founded in 2005 when Joe Mansueto bought Inc. and Fast Company. Through a full complement of print, online, events, custom publishing and integrated marketing solutions, Mansueto Ventures offers the world's leading advertisers the unique ability to build their brands and move their products within the fast-growing business sector. For more information, visit www.mansueto.com.
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