Starting Up In an exclusive Inc. video interview, Richard Branson relives the launch of the little company that became the Virgin Group
Sacrifice In an exclusive Inc. interview, Sir Richard discusses one of the most painful moments in his entrepreneurial career.
Leadership In an exclusive Inc. interview, Sir Richard warns against learning the wrong lessons from Steve Jobs.
Priorities In an exclusive Inc. interview, Sir Richard explains who rates highest at Virgin. And it's not investors, either.
Focus Sir Richard says there's one thing that can make a company exceptional. He practices it every day at Virgin. Do you at your company?
Hubris Virgin Cola seemed to be beating Coke in a head-on battle. Then things went horribly wrong, Sir Richard tells Inc. in an exclusive video interview.
Stunts In an exclusive Inc. video interview, Branson relives one of his favorite publicity stunts: attacking Coke. With a tank. In Times Square.
Positioning In an exclusive Inc. video interview, Sir Richard reveals the secret of Virgin Group's brilliant brand positioning
Integrity How Sir Richard maintained Virgin's reputation amid the collapse of its key industry: brick-and-mortar music retailing. An exclusive Inc. video interview
Managing In an exclusive Inc. video interview, Sir Richard discusses his management style and the part of it that people imitate the most.
Decisiveness In an exclusive video interview with Inc., Sir Richard explains how he combats "analysis paralysis" at Virgin Group.
Determination In an exclusive Inc. interview, Sir Richard reflects on why some entrepreneurs succeed and others don't.