Starting Up: "I never set out to be a businessman"3:15
In an exclusive Inc. video interview, Richard Branson relives the launch of the little company that became the Virgin Group
Sacrifice: "Friendship can be lost in situations like these."5:46
In an exclusive Inc. interview, Sir Richard discusses one of the most painful moments in his entrepreneurial career.
Leadership: "I think Steve Jobs' approach usually does not work"2:08
In an exclusive Inc. interview, Sir Richard warns against learning the wrong lessons from Steve Jobs.
Priorities: "Put your staff first, customers second, and shareholders third"3:40
In an exclusive Inc. interview, Sir Richard explains who rates highest at Virgin. And it's not investors, either.
Focus: "The one thing that makes an average company exceptional."3:09
Sir Richard says there's one thing that can make a company exceptional. He practices it every day at Virgin. Do you at your company?
Hubris: "They set out to squash us and they did it effectively."4:13
Virgin Cola seemed to be beating Coke in a head-on battle. Then things went horribly wrong, Sir Richard tells Inc. in an exclusive video interview.
Stunts: "I fired the gun and the Coke sign exploded."4:32
In an exclusive Inc. video interview, Branson relives one of his favorite publicity stunts: attacking Coke. With a tank. In Times Square.
Positioning: "It's a lot more fun being David than Goliath."4:23
In an exclusive Inc. video interview, Sir Richard reveals the secret of Virgin Group's brilliant brand positioning
Integrity: "We would never let a Virgin company go bust."3:34
How Sir Richard maintained Virgin's reputation amid the collapse of its key industry: brick-and-mortar music retailing. An exclusive Inc. video interview
Managing: "The advice people thank me for the most."3:25
In an exclusive Inc. video interview, Sir Richard discusses his management style and the part of it that people imitate the most.
Decisiveness: "In the end, you have to say, Screw it. Just do it."2:58
In an exclusive video interview with Inc., Sir Richard explains how he combats "analysis paralysis" at Virgin Group.