In an exclusive Inc. video interview, Richard Branson relives the launch of the little company that became the Virgin Group
In an exclusive Inc. interview, Sir Richard discusses one of the most painful moments in his entrepreneurial career.
In an exclusive Inc. interview, Sir Richard warns against learning the wrong lessons from Steve Jobs.
In an exclusive Inc. interview, Sir Richard explains who rates highest at Virgin. And it's not investors, either.
Sir Richard says there's one thing that can make a company exceptional. He practices it every day at Virgin. Do you at your company?
Virgin Cola seemed to be beating Coke in a head-on battle. Then things went horribly wrong, Sir Richard tells Inc. in an exclusive video interview.
In an exclusive Inc. video interview, Branson relives one of his favorite publicity stunts: attacking Coke. With a tank. In Times Square.
In an exclusive Inc. video interview, Sir Richard reveals the secret of Virgin Group's brilliant brand positioning
How Sir Richard maintained Virgin's reputation amid the collapse of its key industry: brick-and-mortar music retailing. An exclusive Inc. video interview
In an exclusive Inc. video interview, Sir Richard discusses his management style and the part of it that people imitate the most.
In an exclusive video interview with Inc., Sir Richard explains how he combats "analysis paralysis" at Virgin Group.
In an exclusive Inc. interview, Sir Richard reflects on why some entrepreneurs succeed and others don't.
STARTING UP "I never set out to be a businessman"3:15
SACRIFICE "Friendship can be lost in situations like these."5:46
LEADERSHIP "I think Steve Jobs' approach usually does not work"2:08
PRIORITIES "Put your staff first, customers second, and shareholders third"3:40
FOCUS "The one thing that makes an average company exceptional."3:09
HUBRIS "They set out to squash us and they did it effectively."4:13
STUNTS "I fired the gun and the Coke sign exploded."4:32
POSITIONING "It's a lot more fun being David than Goliath."4:23
INTEGRITY "We would never let a Virgin company go bust."3:34
MANAGING "The advice people thank me for the most."3:25
DECISIVENESS "In the end, you have to say, Screw it. Just do it."2:58
DETERMINATION "The most important thing: Don't be put off by failure."3:22