Are you stopping short of the finish line? Consistency is the difference between failure and success. Here's why.
Throughout my career, I've strived to stay consistent about consistency. Even the best business plans will fail without a dedication to consistency.
If I say I'm going to do something, I do it. If I say I'm going to be somewhere, I'm there. If I initiate a new business process or initiative, I follow through. In my experience, consistency is a must as you build and grow your business.
1. Consistency allows for measurement.
Until you have tried something new for a period of time and in a consistent manner, you can't decide if it works or not. How do you measure effectiveness if what you are measuring isn't performed consistently?
I typically give new initiatives, processes, and organizational structures at least six months before judging them a success or failure. It's often minor tweaking instead of major overhauls that make the difference.
2. Consistency creates accountability.
I ask my employees to be accountable for their deliverables and goals. They should expect the same in return from my leadership. I put a priority on making time for and being available to my team. I work to establish consistent and recurring meetings when a project or aspect of the business requires attention.
The simple fact that there is a set time to report on progress is often the catalyst that moves an initiative along to a successful end.
3. Consistency establishes your reputation.
Business growth requires a track record of success. You can't establish a track record if you are constantly shifting gears or trying new tactics. Many efforts fail before they get to the finish line, but not because the tactic was flawed or goals weren't clear. The problem is often that the team simply didn't stay the course to achieve the objective.
4. Consistency makes you relevant.
Your employees and your customers need a predictable flow of information from you. All too often I see businesses, both small and large, adopt a campaign or initiative only to end it before it gains traction. It's effective to run many advertisements, numerous blog entries, weekly newsletters, or continual process changes throughout a year.
5. Consistency maintains your message.
Your team pays as much or more attention to what you do as to what you say. Consistency in your leadership serves as a model for how they will behave. If you treat a meeting as unimportant, don't be surprised when you find they are doing the same to fellow teammates or even customers.
When something doesn't work, I look back at what happened and ask some serious questions. Did we shift gears too quickly? Did part of the team not deliver on a commitment? Or was the expected outcome off base from the start? Most of the time, the reason tracks back to lack of consistency.
ERIC V. HOLTZCLAW, author of Laddering, is CEO and founder of Laddering Works, a marketing and product strategy firm. Holtzclaw’s weekly radio show, The "Better You" Project, shines a spotlight on entrepreneurs’ business journey. about.me/eholtzclaw @eholtzclaw