It's tough for a large technology or media company to do anything without complaints of alleged privacy invasion. Such companies as Google, Facebook, Apple, Twitter, and Microsoft have no one to blame but themselves. After all, the online marketing industry has known for years that it was skating on thin ice, but went ahead as it wished anyway.
Unfortunately, these companies have created an atmosphere that every business has to live with because many consumers are now suspicious and cynical, and not just of Internet-based businesses. Here are some steps to take to help build trust and keep anyone — including a devious competitor — from directing government attention your way:
The final step is to let customers know what you are doing and why. By taking concrete actions that they can understand, you're telling those customers that you have the right regard for them and their welfare. And that just happens to be a great differentiator and additional barrier to competitors that might want to lure them away.