Trucks Are Trendy (and Not Just for Food Anymore)
BY Erik Sherman
Businesses in all kinds of industries are going mobile and bringing their goods directly to customers.
Mobile may be the new thing for businesses, but there's an old way to put a twist on the concept. Pack your business onto a truck. Although food trucks now have a reality show, forgoing a permanent home for a business and taking it onto the road isn't a new concept. But it might be one your company should explore.
Food trucks in their original incarnation--commissary trucks that brought coffee and bad food to locations like construction sites--have been around for many decades. So have trucks to replace automobile glass or wash and detail vehicles as well as vans that bring mechanics tools out to auto repair shops. In a way, plumbers and carpenters have done the same thing, bringing equipment and supplies to the customer's location.
The principles are sound. You bring a business out to the customers and provide convenience. At the same time, you intercept people outside of their normal shopping routine and get more attention. Overhead is much lower, though you do have to work through the logistics of permitting and legal parking to do business on the road and avoid tickets.
So what are some other businesses that you could do out of a truck, or with a vehicle as a supplement, going to the customer? Here are some ideas:
nail or hair care
massage or physical therapy
financial services advisor
You could bring samples and services to a B2B client and ship afterwards. Insurance firm? Send the truck out to an office building where you've already made arrangements and workers can consult. Combine a truck with an existing business and the ability to schedule appointments and look at product on a website and the possibilities grow. Is it time that your business hit the road?