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Want to know how bad things can get if you're targeted by hackers? The mother of all stories comes from Wired writer Mat Honan, who watched as hackers took apart all his digital accounts in a matter of hours and even managed to remotely wipe his MacBook, iPhone, and iPad. He lost at least a year's worth of photos, emails, and documents.

I won't go through the litany of details, but Honan's account is worth reading to see how bad things can get. The fundamental problem is that no matter how many technical protections are put into place, humans still operate and control them. And humans are flawed and fallible, so loopholes always will exist--like tricking customer support people into giving out sensitive information. Even when companies such as Amazon and Apple know about the problems, there is no guarantee that they will do anything about them. For example, learning the last four digits in someone's credit card account number, which many companies use as a way to verify identity, is ludicrously easy.

Ultimately, you must protect yourself, because you can't guarantee how well others will. Here are five ways to help keep yourself out of trouble:

1. Be smart with passwords.

I've mentioned this before. Smart passwords won't necessarily keep someone from tricking phone-line personnel into spilling something critical, but they can greatly limit the easy damage. Using unique passwords on every site and a password vault to keep them protected makes those who would break in have to work for it. And, often, the necessary effort is the difference between breaking in and finding easier pickings.

2. Restrict credit card information.

Everyone seems to want to keep your credit card information close--all the better to get you to spend money, after all. But, as Honan's story shows, credit card numbers can cause grief. Using a different credit card per account would be great, except no one has that many available. So say no when sites want to store your card number. (A good password vault can help automate entering it when necessary with far less danger.) And if a site insists on storing the number, then delete it after every order.

3. Back up your data locally.

Having your data in the cloud is absolutely convenient. But if someone can get to it there, you are in big trouble unless you have your own copy. Make sure you do, with an additional backup in case you face a problem with a hard drive.

4. Buy a shredder.

No financial statements should go unaltered into the trash. If you're not at home, pocket the receipt until you get home. Then you can file or, even better, scan it for in-house storage and then shred the original.

5. Up the security factor.

If a vendor provides two-step verification, where you have to provide more than just a password for access, like banks do, take it. For example, Google offers two-step verification that involves getting or generating a special access code and then providing it when asked.

Yes, all these steps can be a pain. But it's far less painful than watching a hacker wreck your online life.

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[end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69278' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-29 12:54:15 [time_updated] => 2015-01-29 12:54:53 [id] => 49127 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => Turning the 'Bulletproof' Coffee Craze Into a Big Brand [inc_headline_prefix] => [inc_headline] => Turning the 'Bulletproof' Coffee Craze Into a Big Brand [inc_homepage_headline] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2015-01-29 06:00:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => jill-krasny/dave-asprey-bulletproof-coffee-cafe.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 7 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => TRUE [inc_activeflag] => TRUE [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '68856' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 68856 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [rubric] => [sort] => 1 [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => 6:00AM ET [homepage_headline] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [homepage_headline2] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [49038] => Image Object ( [img_foreignkey] => [img_reference_name] => coffee beans [img_caption] => [img_alt_text] => coffee beans [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 872 [img_ityid] => 1 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => coffee-beans.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => coffee beans [img_notes] => amelafjr76971 [img_gettyflag] => TRUE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '68856' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-28 17:49:05 [time_updated] => 2015-01-28 17:49:46 [id] => 49038 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => 7 Critical Mistakes to Avoid in Business Negotiations [inc_headline_prefix] => [inc_headline] => 7 Critical Mistakes to Avoid in Business Negotiations [inc_homepage_headline] => [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2015-01-28 12:30:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => jayson-demers/7-critical-mistakes-to-avoid-in-business-negotiations.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 7 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => TRUE [inc_activeflag] => TRUE [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69195' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 69195 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [rubric] => [sort] => 2 [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => 7 Critical Mistakes to Avoid in Business Negotiations [homepage_headline2] => 7 Critical Mistakes to Avoid in Business Negotiations [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [48922] => Image Object ( [img_foreignkey] => 176558909 [img_reference_name] => getty_176558909_97064797045000.jpg [img_caption] => [img_alt_text] => Businesswoman Discussing With Colleague In Office [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 872 [img_ityid] => 5 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => getty_176558909_97064797045000.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => TRUE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => TRUE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69195' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-28 12:22:45 [time_updated] => 2015-01-28 12:22:45 [id] => 48922 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. 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Want to know how bad things can get if you're targeted by hackers? The mother of all stories comes from Wired writer Mat Honan, who watched as hackers took apart all his digital accounts in a matter of hours and even managed to remotely wipe his MacBook, iPhone, and iPad. He lost at least a year's worth of photos, emails, and documents.

I won't go through the litany of details, but Honan's account is worth reading to see how bad things can get. The fundamental problem is that no matter how many technical protections are put into place, humans still operate and control them. And humans are flawed and fallible, so loopholes always will exist--like tricking customer support people into giving out sensitive information. Even when companies such as Amazon and Apple know about the problems, there is no guarantee that they will do anything about them. For example, learning the last four digits in someone's credit card account number, which many companies use as a way to verify identity, is ludicrously easy.

Ultimately, you must protect yourself, because you can't guarantee how well others will. Here are five ways to help keep yourself out of trouble:

1. Be smart with passwords.

I've mentioned this before. Smart passwords won't necessarily keep someone from tricking phone-line personnel into spilling something critical, but they can greatly limit the easy damage. Using unique passwords on every site and a password vault to keep them protected makes those who would break in have to work for it. And, often, the necessary effort is the difference between breaking in and finding easier pickings.

2. Restrict credit card information.

Everyone seems to want to keep your credit card information close--all the better to get you to spend money, after all. But, as Honan's story shows, credit card numbers can cause grief. Using a different credit card per account would be great, except no one has that many available. So say no when sites want to store your card number. (A good password vault can help automate entering it when necessary with far less danger.) And if a site insists on storing the number, then delete it after every order.

3. Back up your data locally.

Having your data in the cloud is absolutely convenient. But if someone can get to it there, you are in big trouble unless you have your own copy. Make sure you do, with an additional backup in case you face a problem with a hard drive.

4. Buy a shredder.

No financial statements should go unaltered into the trash. If you're not at home, pocket the receipt until you get home. Then you can file or, even better, scan it for in-house storage and then shred the original.

5. Up the security factor.

If a vendor provides two-step verification, where you have to provide more than just a password for access, like banks do, take it. For example, Google offers two-step verification that involves getting or generating a special access code and then providing it when asked.

Yes, all these steps can be a pain. But it's far less painful than watching a hacker wreck your online life.

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With the advent of text messages, emails, and other technology-based forms of communication, the way in which we--and our employees--read has more to do with both individual and business success than ever before. Do you read every word and pay close attention to the details and nuances, or do you fly through the information in front of you for the main idea? See what your reading style says about your chances for success.

Speed Reader. You blow through emails and pride yourself on your rapid response time--no one is faster than you. Sure, but have you ever gone back and double-checked to make sure you have not let any of the email's specific points fall through the cracks? Rapid readers may get through information quickly, but they often miss important details in their "read with speed" technique. The real estate agent representing the sellers of a property a friend of mine was buying surely thought she did well by her clients when she drove their property into a bidding war, but her rapid response style of reading cost her clients $25,000 when she did not carefully read the offer contained in my friend's agent's email and transmitted the wrong figure to them.

Skimmer. Your eyes skip a word here and there, so your email exchanges have some back and forth, but you eventually get done what needs doing. Chances are, your contacts and colleagues view you like they would a C student. You frustrate them with your hit or miss attitude, so you are not likely to inspire enough confidence to win a new deal or get a raise or promotion. Contacts will end up bypassing you when possible and relegate you to the pile of last resorts. When I recently reached out to our health insurance broker, she did the opposite of what I asked in my email, and ended up costing herself (and me!) a lot of time and hassle that could have been avoided if she had read my request as it was written in the initial email. In the process, she made sure that when it comes time to renew our policy, I will go directly to the health insurance company itself and cut her out.

Scrutinizer. Read, reflect, respond. You take the time to read an email in its entirety and then send one succinct reply. It takes a bit longer than you would like sometimes, but being thorough minimizes the clutter in your inbox, helps you stay organized, and ultimately shows the person on the other side of the communication that he can trust you with his business. A prospective customer recently sent me a list of questions about our products, and I carefully answered each point with a clear explanation and concise technical information about our products. A week later, the customer placed a large order and told me that he had chosen our company because, unlike our competitors, I was the only person who had addressed every concern he had raised, so he felt comfortable giving us his business.

Don't let your reading strategy sink your chances at success. If you want colleagues, contacts, and customers to feel they are in good hands with you, slow down, stop scanning, and start reading like your life depends on it--because professionally speaking, it does.

 

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In February, Dave Asprey will cut the ribbon on his first-ever Bulletproof café. After nearly five years, it seems like a logical step for a guy whose butter-infused coffee inspired a cult following. Read on for the story of how Asprey went from experimenting with "biohacking" his own body to building a thriving business. (And check out more stories in our Built From Passion series.)

Where the Idea Came From 

At 20, Dave Asprey was depressed, overweight, and eating to cope with his emotions, which veered from clear and decisive to stricken with fear. After buying disability insurance, "because I got to the point where I wouldn't hire myself," he told Inc. last summer, the former project manager and software entrepreneur became obsessed with his health, from the quality and duration of his sleep to the fat content of foods he consumed. 

The more he studied himself, the more he realized he wasn't after a quick pick-me-up but the feeling of being on, all the time. At a friend's suggestion, he began taking so-called smart drugs--a broad term for compounds that heighten cognition--and he says then his hazy world came into focus. After shedding 50 pounds in three months, "I fired my doctor and started taking smart drugs without supervision," he said. He went on to lose 50 more. 

Asprey, who is 41 and lives in the Bay Area, spent 15 years and more than $300,000 to "hack" his biology. He claims he upgraded his brain by more than 20 IQ points and lowered his biological age while learning to sleep more efficiently. He says that learning to do these seemingly impossible things has turned him into a better entrepreneur, husband, and father. This premise became the foundation for Bulletproof Executive, the self-funded performance-coaching company Asprey started in 2010. 

Experimenting with smart drugs eventually led Asprey to toy with that most quotidian of energy boosters--coffee. In 2009, he first posted a recipe for Bulletproof coffee, the coffee and butter beverage that he now says was key to his transformation. By 2012 he began selling Bulletproof-branded low-mold coffee beans online. (Toxins from mold are "performance-robbing," he told the Times.) Soon he added supplements like Brain Octane (his own medium-chain triglyceride oil, an easily digestible fat). Since the Food and Drug Administration doesn't review supplements, Asprey continues to roll out his own; the latest, called Unfair Advantage, is intended to grow mitochondria--i.e., cells in the muscles and brain--in order to slow down the process of aging. 

How the Business Took Off 

As word got around, Bulletproof coffee gained a cult following. It became popular among tech types in Silicon Valley, New York City, and Seattle, and won over celebrities such as music producer Rick Rubin, who introduced the drink to British singer Ed Sheeran, and Dr. Frank Lipman, an integrative doctor who treats Gwyneth Paltrow. The 450-calorie drink is ideal for "mind clarity and a bit of pep," Lipman told the Times.

Making the coffee is simple: You start with some low-mold coffee beans; add at least two tablespoons of unsalted butter (grassfed, which is higher in omega-3s and vitamins); and dump in one to two tablespoons of MCT oil. Put the whole thing in a blender and mix until smooth. Your energy levels will go through the roof, Asprey says, and your hunger will fly out the window. 

Now, nearly five years after its launch, Bulletproof Executive is a 20-person company endorsing the biohacking lifestyle (the company declined to provide revenue numbers). Last year, the website drew some six million unique visitors, and 11 million people have downloaded Asprey's health podcast on iTunes. His book, The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life, was published in January. The Bulletproof shop and cafés are up next. 

After running a "quantitative analysis" to see where Bulletproof coffee was most popular, Asprey settled on Los Angeles for his first standalone café, which he says will be anything but a regular coffee shop. Noting he has "several of the early people from the Starbucks team" on board, the focus will be on getting customers to try the coffee. "The idea is that people still say, 'Butter in coffee?' and there's a disbelief that it can taste as good as it does or make you feel the way it does," he says. Clearly, he wants to convert them. 

"It's an experience; it's more than just coffee," Asprey continues. "We're building the whole store to have the Bulletproof principles in mind as we go through the day." This means lighting that's compatible with circadian rhythms, a Whole Body Vibration platform (like astronauts use to strengthen muscles on missions), and a small seating area where furniture and flooring "connect to the earth."

"It's the indoor equivalent of being outdoors in the park with bare feet," Asprey says proudly. "Studies have shown there are reductions in inflammation and stress when people are able to discharge and walk around." 

The coffee shop is the biggest sign Asprey thinks this is more than a fad. When asked why, he offers this anecdote: "Last night, I did a book signing in New York City, and a guy in the front row said, 'I've been drinking Bulletproof coffee every day for a year and a half. I've lost 50 pounds and started two companies.' Feeling this way isn't a fad," he says bluntly. "Once you do this, it's priceless to have your brain work all day and not have food cravings all day."

But how do you grow a business nontechie types may view skeptically? To hear Asprey tell it, you sell what the coffee does for you instead of the coffee (though that should taste great, too). "I care about the person coming in even more," Asprey says, contrasting his approach to other roasters like Stumptown Coffee, "not the estate or where the beans are grown." 

This year, Asprey plans to open two or three shops, gather data on their performance, and then "go substantially faster after we know what's there." The first store will be funded internally, and over time he'll expand the roast profiles of the coffee, in addition to brewing methods. "We want something that tastes creamy and delicious," he says of the drinks, whose prices will compare to Starbucks'. "We're still working on the menu and testing things." 

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Whether you're negotiating the price of a massive contract, or a salary raise that comes with a new position, negotiating skills are essential in the business world. If you're unable to negotiate fairly, logically, and persuasively, you could jeopardize your career, or at least miss out on significant opportunities as a result.

When trying to argue persuasively, participants sometimes rely on logical fallacies, or illogical arguments that seem rational at first glance, to prove their points. It's critical to avoid the emergence of such fallacies, as they can immediately weaken your argument. Likewise, it's important to observe the other party's arguments carefully, and point out any fallacies that may form the crux of his/her argument.

The key to most successful negotiations is planning, and you can avoid the pitfalls of logical fallacies by brainstorming about what possible fallacies could come up during negotiations. Preparation allows you to chart a course for your position, plan for possible rebuttals, consider possible alternatives and compromises, and determine the consequences of the negotiation's outcome. Seeing ahead this far should give you the opportunity to analyze your own argument for any potential weaknesses, and look for potential weak points in the other party's argumentative course.

As you prepare for the negotiation, keep the following dangerous logical fallacies in the back of your mind.

1. Straw man argument.

A straw man argument is an instance of one party misquoting or deliberately inventing a false version of another party's argument in an effort to make their own argument seem more appealing. For example, let's say your potential client claims that they can't engage in your services because they don't have enough available funds. You distort that argument by saying, "You say you don't think our services are worth the money, but I can prove objectively that we'll increase your ROI."

This is a straw man argument, because the argument you're trying to counter is not the same argument they initially presented. While the two arguments (real and distorted) are somewhat similar, you aren't actually addressing the point at hand. This could weaken your position or make the other party frustrated.

2. Appeal to consequences.

This type of fallacy is usually a sophisticated form of appealing to emotion, but sometimes it just cuts an important argumentative corner. Appealing to consequences is a way of asserting that an idea is true by arguing that the consequences of the idea's not being true are undesirable. A traditional example of this is arguing that free will has to exist because if it didn't life would have no point.

You may find yourself stumbling into this type of logical fallacy in a business negotiation. For example, if you're trying to negotiate an increased rate to your customer, you could say, "We are responsible for keeping your sales up. If we weren't, we wouldn't be in business." You can make the claim that you are responsible for their increased sales, but you need to back that argument up with objective data--not a hypothetical argument of what would happen if you weren't.

3. Ad hominem.

Ad hominem is a type of fallacy that involves attacking another person's character rather than his/her argument. You see this type of fallacy often in the political circuit; rather than diving into the logistics of the issue at hand, one candidate will accuse the other of being a liar.

While you wouldn't dare make such an obvious attack in the business world, this logical fallacy does have a tendency to pop up from time to time during negotiations. Let's say you're a candidate for a promotion, and the opposing candidate has argued that he is better educated than you. It's a logical fallacy if you try and refute this argument by saying something like "he probably didn't study as hard as I did." Instead, opt to argue that your experience means more than education, or find some other way to overcome the argument without undercutting the opposing party's character.

4. Slippery slope.

You see the slippery slope fallacy all the time during political debates. One person argues against the proposition of a new law or regulation simply because there's a chance that it could lead to more significant laws or regulations in the future.

Put this into a business perspective. Let's say you want your employee to take on a new responsibility, and he/she is resistant. It's a logical fallacy if he/she resists because he/she is afraid that by saying yes to this new responsibility, it will open the door to many new unwanted responsibilities. It's not logical because the argument is for only one additional responsibility, and the future is entirely hypothetical.

5. Correlation equals causation.

This argument is an especially tempting trap to fall into. Correlation is an observation that one action was taken and one result was obtained. It doesn't necessarily prove that the action was what caused the result; arguing that it did is a logical fallacy.

For example, if you're negotiating for a pay raise, it's illogical to argue that an increase in productivity was due solely to your own efforts. Let's say you're in marketing and your company's social media following increased since the time of your last evaluation. You can't tie your performance to those increased metrics unless you have a causal link. Otherwise, they could easily be attributed to a new company announcement, or an outlier in your data.

6. False dilemma.

The false dilemma fallacy starts with an assumption that there are only two possible answers to a solution, and those possibilities are at extreme ends of the spectrum. For example, if a co-worker is arguing against one of your plans for a given project and you argue, "You're either on board with this, or you're trying to sabotage the project," you've immediately created a false dilemma. The world is seldom black and white, and in this particular example, it's entirely possible that the co-worker is interested in the idea but is only trying to raise some possible concerns. Don't assume there are only two options for any scenario.

7. Red herring.

In detective stories, a red herring is a clue intended to lead the audience to one conclusion while the correct conclusion is different. In the context of negotiation, a red herring is a way of manipulating an argument instead of trying to address it. For example, if you and your boss are negotiating a pay raise and the subject of company budget comes up, it's a red herring if you keep changing the argument to the strength of your performance. You may have more leverage with performance than with budgetary concerns, but if you aren't addressing the budgetary argument, you're approaching the argument illogically.

Logical fallacies are a kind of poison that can infect an otherwise valid, valuable argument and render it completely useless. If you can spot and identify any in the other party's persuasive argument, you'll have the upper hand in crushing their argument totally. Likewise, you'll have to pay attention and keep them from encroaching on your own persuasive words. Doing so will put you in a better position, and strengthen your arguments.

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For as long as I can remember, the saying, "you just got lucky" or "that person is so lucky" has always made me cringe. I've never believed in luck--let me explain why.

Everything that happens in life can be traced back to some amount of effort. Or, in many cases, it's a boatload of effort.

When someone hits the game-winning 3-pointer in basketball, it's not luck that makes the shot go in. It's the 500 3-pointers that athlete has shot every day for months or years. It's the muscle memory that athlete has developed over thousands of painstaking hours. There's not some miracle wisp of wind (luck) that floats the ball into the hoop.

When someone's business starts to take off, people immediately jump on the luck bandwagon. (In this scenario, luck is the exact same thing as overnight success.) Even if a company goes viral at launch, there's still an immense amount of planning, preparation, coordination, and previous successes (and failures) behind the scenes. It's not luck. It's organization and execution.

Look at any best-selling author ever. Not one of them sat down and wrote a book in a week. Got it published the next week. And then sat back and watched as it became a New York Times bestseller. Yet people call authors like Seth Godin, J.K. Rowling, and many others "lucky." Seth and J.K. (we're on a first-name basis because we're author buddies) both got rejected by publishers countless times. Heck, Seth Godin got rejected a staggering 900 times by publishers. 900! And he's lucky? Hell no, he's not. He's a hard-working author who got what he earned from persistence and effort.

I could go on and on and on with examples. Maybe the only people who truly could be deemed lucky are lottery winners. However, the majority of lottery winners (a high majority) have played for years and invested thousands of dollars to win. Many lottery winners have strategies, systems, and complex buying patterns. Sure, there are a few people who've bought a single ticket and won the lottery, but that's unbelievably rare.

Luck has this amazing ability to show up after all the hard work has been put in, and oftentimes, after someone has lost hope that their effort will pay off. I believe that the only time so-called luck shows up is after you've gone far enough in whatever you're working on that you deserve recognition on some level.

That's exactly what luck is to me: recognition of hard work.

For me, this came on November 3, 2012, when I launched BuyMyLastName and asked the world to bid on my last name. In the first 24 hours the bidding hit more than $30,000. A lot of people called that luck. LUCK? I'd been working 14-16 hours every day for the previous four years with IWearYourShirt to build a following and a community that gained attention in the media. Luck didn't have anything to do with it. About 5,000 hours of effort and the balls to put a crazy idea out into the world--that's what made the difference.

The illusion of luck can consume you if you're not careful. If you buy into it, you'll end up sitting idly on the sidelines, while the dedicated, hustling, hard-working people pass you by on their road to success. It's like Coleman Cox said in 1922:

"I am a great believer in luck. The harder I work, the more of it I seem to have."

Don't sit around waiting for the luck train to show up. Luck is for leprechauns and cereals with marshmallows in them. For the rest of us, it's just hard work, patience, and persistence that will get us to our dreams.

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We're not big on setting resolutions only in January at Pluralsight. We believe it's important to strive for excellence year-round, rather than just once a year. That said, there's value in using the year's starter months to reassess your current skill sets and identify areas for improvement, growth, and learning.

Technology is one area that no one in any industry can afford to grow complacent about--tech is changing so quickly that skills you mastered last year may already be outdated. In such a quickly evolving industry, information decays at a rate of 30 percent a year, according to Research in Labor Economics, rendering nearly a third of last year's tech-related knowledge irrelevant.

But don't panic--there's a solution. Staying up-to-date with emergent technologies and trends--as well as the skills needed to master them--will help you offset the lightning-fast pace of skills disruption and keep you ahead of the curve. Continuous learning is the key to maintaining an ongoing competitive advantage, both for individuals and organizations.

On that note, here are the top six tech skills that Pluralsight has identified as not just "nice-to-know," but "need to know," in 2015:

1. Coding.

As I've written recently, coding is the number-one skill in demand today worldwide. Although coding and computer science are still marginalized in the K-12 education system, it's clear that the ability to code has become as important as other basic forms of literacy like reading and math. Fortunately, no matter what your age or current comfort level with technology, there are ways to pick up intro coding skills--and many of them are free. Start with Code School, which provides interactive learn-to-code challenges along with entertaining video instruction, or Hour of Code, which offers a free one-hour coding tutorial that's available in over 30 languages.

2. Big data.

According to Forbes, big data will continue to grow in 2015, due in part to the rise of the Internet of Things, which has the power to embed technology in practically anything. As ever-larger volumes of data are created, it's vital to know how to collect and analyze that data--particularly when it's related to customer preferences and business processes. No matter what industry you're in, you'll miss out on key marketing and decision-making opportunities by ignoring big data. You can brush up on big data concepts, technologies, and vendors with these courses.

3. Cloud computing.

TechRadar reported this month that 2015 will be the year that the cloud becomes the "new normal." The reason, writes Mark Barrenechea, CEO of OpenText, is that costs can be slashed as much as 90 percent through digitization of information-intensive processes. Barrenechea predicts that by year-end, we'll see "a world of hybrid deployments in which some information and applications reside in the cloud and the remainder resides on-premise." Learning to utilize the cloud's flexible power can improve everything from your data security to your collaboration ability. Learn cloud-computing basics with this hour-long online course, which you can view in full with a free trial from Pluralsight, or try this free intro course on the topic from ALISON.

4. Mobile.

As Six Dimensions states, "If you don't have a mobile strategy, you don't have a future strategy." This has never been truer than in 2015, the year in which The Guardian predicts an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks. This is also the year that we'll hit critical mass with the fusion of mobile and cloud computing, according to Forbes. That means many more centrally coordinated apps will be usable on multiple devices. Here's a list of beginner-level courses related to mobile technology from Pluralsight, as well as options for mobile apps courses from Lynda.com.

5. Data visualization.

Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise. That's where data visualization comes in, which involves using a visual representation of the data to discover new information and breakthroughs. Creative Bloq notes that this technique can reveal details that poring through dry data can't. Fortunately, you don't have to be a web designer or developer to create compelling infographics. Here's a list of 10 free tools you can use to visually enhance your data.

6. UX design skills.

User experience (UX) designers consider the end user's ease of use, efficiency, and general experience of interfacing with a system (such as a website or application). Smashing Magazine notes that while user experience has long been important, it has become more so recently in relation to the diverse ways that users can now access websites, including mobile and apps. "The more complex the system, the more involved will the planning and architecture have to be for it," writes Jacob Gube. But it's not just professional designers who can benefit from understanding UX design--anyone can. Check out this animated video from UXmastery on "How to Get Started in UX Design."

These six tech trends are reshaping the way businesses in every industry function internally and connect with their customers. Get smart in these areas, and you won't have to worry about being left behind--at least not this year.

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Want to know how bad things can get if you're targeted by hackers? The mother of all stories comes from Wired writer Mat Honan, who watched as hackers took apart all his digital accounts in a matter of hours and even managed to remotely wipe his MacBook, iPhone, and iPad. He lost at least a year's worth of photos, emails, and documents.

I won't go through the litany of details, but Honan's account is worth reading to see how bad things can get. The fundamental problem is that no matter how many technical protections are put into place, humans still operate and control them. And humans are flawed and fallible, so loopholes always will exist--like tricking customer support people into giving out sensitive information. Even when companies such as Amazon and Apple know about the problems, there is no guarantee that they will do anything about them. For example, learning the last four digits in someone's credit card account number, which many companies use as a way to verify identity, is ludicrously easy.

Ultimately, you must protect yourself, because you can't guarantee how well others will. Here are five ways to help keep yourself out of trouble:

1. Be smart with passwords.

I've mentioned this before. Smart passwords won't necessarily keep someone from tricking phone-line personnel into spilling something critical, but they can greatly limit the easy damage. Using unique passwords on every site and a password vault to keep them protected makes those who would break in have to work for it. And, often, the necessary effort is the difference between breaking in and finding easier pickings.

2. Restrict credit card information.

Everyone seems to want to keep your credit card information close--all the better to get you to spend money, after all. But, as Honan's story shows, credit card numbers can cause grief. Using a different credit card per account would be great, except no one has that many available. So say no when sites want to store your card number. (A good password vault can help automate entering it when necessary with far less danger.) And if a site insists on storing the number, then delete it after every order.

3. Back up your data locally.

Having your data in the cloud is absolutely convenient. But if someone can get to it there, you are in big trouble unless you have your own copy. Make sure you do, with an additional backup in case you face a problem with a hard drive.

4. Buy a shredder.

No financial statements should go unaltered into the trash. If you're not at home, pocket the receipt until you get home. Then you can file or, even better, scan it for in-house storage and then shred the original.

5. Up the security factor.

If a vendor provides two-step verification, where you have to provide more than just a password for access, like banks do, take it. For example, Google offers two-step verification that involves getting or generating a special access code and then providing it when asked.

Yes, all these steps can be a pain. But it's far less painful than watching a hacker wreck your online life.

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With the advent of text messages, emails, and other technology-based forms of communication, the way in which we--and our employees--read has more to do with both individual and business success than ever before. Do you read every word and pay close attention to the details and nuances, or do you fly through the information in front of you for the main idea? See what your reading style says about your chances for success.

Speed Reader. You blow through emails and pride yourself on your rapid response time--no one is faster than you. Sure, but have you ever gone back and double-checked to make sure you have not let any of the email's specific points fall through the cracks? Rapid readers may get through information quickly, but they often miss important details in their "read with speed" technique. The real estate agent representing the sellers of a property a friend of mine was buying surely thought she did well by her clients when she drove their property into a bidding war, but her rapid response style of reading cost her clients $25,000 when she did not carefully read the offer contained in my friend's agent's email and transmitted the wrong figure to them.

Skimmer. Your eyes skip a word here and there, so your email exchanges have some back and forth, but you eventually get done what needs doing. Chances are, your contacts and colleagues view you like they would a C student. You frustrate them with your hit or miss attitude, so you are not likely to inspire enough confidence to win a new deal or get a raise or promotion. Contacts will end up bypassing you when possible and relegate you to the pile of last resorts. When I recently reached out to our health insurance broker, she did the opposite of what I asked in my email, and ended up costing herself (and me!) a lot of time and hassle that could have been avoided if she had read my request as it was written in the initial email. In the process, she made sure that when it comes time to renew our policy, I will go directly to the health insurance company itself and cut her out.

Scrutinizer. Read, reflect, respond. You take the time to read an email in its entirety and then send one succinct reply. It takes a bit longer than you would like sometimes, but being thorough minimizes the clutter in your inbox, helps you stay organized, and ultimately shows the person on the other side of the communication that he can trust you with his business. A prospective customer recently sent me a list of questions about our products, and I carefully answered each point with a clear explanation and concise technical information about our products. A week later, the customer placed a large order and told me that he had chosen our company because, unlike our competitors, I was the only person who had addressed every concern he had raised, so he felt comfortable giving us his business.

Don't let your reading strategy sink your chances at success. If you want colleagues, contacts, and customers to feel they are in good hands with you, slow down, stop scanning, and start reading like your life depends on it--because professionally speaking, it does.

 

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In February, Dave Asprey will cut the ribbon on his first-ever Bulletproof café. After nearly five years, it seems like a logical step for a guy whose butter-infused coffee inspired a cult following. Read on for the story of how Asprey went from experimenting with "biohacking" his own body to building a thriving business. (And check out more stories in our Built From Passion series.)

Where the Idea Came From 

At 20, Dave Asprey was depressed, overweight, and eating to cope with his emotions, which veered from clear and decisive to stricken with fear. After buying disability insurance, "because I got to the point where I wouldn't hire myself," he told Inc. last summer, the former project manager and software entrepreneur became obsessed with his health, from the quality and duration of his sleep to the fat content of foods he consumed. 

The more he studied himself, the more he realized he wasn't after a quick pick-me-up but the feeling of being on, all the time. At a friend's suggestion, he began taking so-called smart drugs--a broad term for compounds that heighten cognition--and he says then his hazy world came into focus. After shedding 50 pounds in three months, "I fired my doctor and started taking smart drugs without supervision," he said. He went on to lose 50 more. 

Asprey, who is 41 and lives in the Bay Area, spent 15 years and more than $300,000 to "hack" his biology. He claims he upgraded his brain by more than 20 IQ points and lowered his biological age while learning to sleep more efficiently. He says that learning to do these seemingly impossible things has turned him into a better entrepreneur, husband, and father. This premise became the foundation for Bulletproof Executive, the self-funded performance-coaching company Asprey started in 2010. 

Experimenting with smart drugs eventually led Asprey to toy with that most quotidian of energy boosters--coffee. In 2009, he first posted a recipe for Bulletproof coffee, the coffee and butter beverage that he now says was key to his transformation. By 2012 he began selling Bulletproof-branded low-mold coffee beans online. (Toxins from mold are "performance-robbing," he told the Times.) Soon he added supplements like Brain Octane (his own medium-chain triglyceride oil, an easily digestible fat). Since the Food and Drug Administration doesn't review supplements, Asprey continues to roll out his own; the latest, called Unfair Advantage, is intended to grow mitochondria--i.e., cells in the muscles and brain--in order to slow down the process of aging. 

How the Business Took Off 

As word got around, Bulletproof coffee gained a cult following. It became popular among tech types in Silicon Valley, New York City, and Seattle, and won over celebrities such as music producer Rick Rubin, who introduced the drink to British singer Ed Sheeran, and Dr. Frank Lipman, an integrative doctor who treats Gwyneth Paltrow. The 450-calorie drink is ideal for "mind clarity and a bit of pep," Lipman told the Times.

Making the coffee is simple: You start with some low-mold coffee beans; add at least two tablespoons of unsalted butter (grassfed, which is higher in omega-3s and vitamins); and dump in one to two tablespoons of MCT oil. Put the whole thing in a blender and mix until smooth. Your energy levels will go through the roof, Asprey says, and your hunger will fly out the window. 

Now, nearly five years after its launch, Bulletproof Executive is a 20-person company endorsing the biohacking lifestyle (the company declined to provide revenue numbers). Last year, the website drew some six million unique visitors, and 11 million people have downloaded Asprey's health podcast on iTunes. His book, The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life, was published in January. The Bulletproof shop and cafés are up next. 

After running a "quantitative analysis" to see where Bulletproof coffee was most popular, Asprey settled on Los Angeles for his first standalone café, which he says will be anything but a regular coffee shop. Noting he has "several of the early people from the Starbucks team" on board, the focus will be on getting customers to try the coffee. "The idea is that people still say, 'Butter in coffee?' and there's a disbelief that it can taste as good as it does or make you feel the way it does," he says. Clearly, he wants to convert them. 

"It's an experience; it's more than just coffee," Asprey continues. "We're building the whole store to have the Bulletproof principles in mind as we go through the day." This means lighting that's compatible with circadian rhythms, a Whole Body Vibration platform (like astronauts use to strengthen muscles on missions), and a small seating area where furniture and flooring "connect to the earth."

"It's the indoor equivalent of being outdoors in the park with bare feet," Asprey says proudly. "Studies have shown there are reductions in inflammation and stress when people are able to discharge and walk around." 

The coffee shop is the biggest sign Asprey thinks this is more than a fad. When asked why, he offers this anecdote: "Last night, I did a book signing in New York City, and a guy in the front row said, 'I've been drinking Bulletproof coffee every day for a year and a half. I've lost 50 pounds and started two companies.' Feeling this way isn't a fad," he says bluntly. "Once you do this, it's priceless to have your brain work all day and not have food cravings all day."

But how do you grow a business nontechie types may view skeptically? To hear Asprey tell it, you sell what the coffee does for you instead of the coffee (though that should taste great, too). "I care about the person coming in even more," Asprey says, contrasting his approach to other roasters like Stumptown Coffee, "not the estate or where the beans are grown." 

This year, Asprey plans to open two or three shops, gather data on their performance, and then "go substantially faster after we know what's there." The first store will be funded internally, and over time he'll expand the roast profiles of the coffee, in addition to brewing methods. "We want something that tastes creamy and delicious," he says of the drinks, whose prices will compare to Starbucks'. "We're still working on the menu and testing things." 

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Whether you're negotiating the price of a massive contract, or a salary raise that comes with a new position, negotiating skills are essential in the business world. If you're unable to negotiate fairly, logically, and persuasively, you could jeopardize your career, or at least miss out on significant opportunities as a result.

When trying to argue persuasively, participants sometimes rely on logical fallacies, or illogical arguments that seem rational at first glance, to prove their points. It's critical to avoid the emergence of such fallacies, as they can immediately weaken your argument. Likewise, it's important to observe the other party's arguments carefully, and point out any fallacies that may form the crux of his/her argument.

The key to most successful negotiations is planning, and you can avoid the pitfalls of logical fallacies by brainstorming about what possible fallacies could come up during negotiations. Preparation allows you to chart a course for your position, plan for possible rebuttals, consider possible alternatives and compromises, and determine the consequences of the negotiation's outcome. Seeing ahead this far should give you the opportunity to analyze your own argument for any potential weaknesses, and look for potential weak points in the other party's argumentative course.

As you prepare for the negotiation, keep the following dangerous logical fallacies in the back of your mind.

1. Straw man argument.

A straw man argument is an instance of one party misquoting or deliberately inventing a false version of another party's argument in an effort to make their own argument seem more appealing. For example, let's say your potential client claims that they can't engage in your services because they don't have enough available funds. You distort that argument by saying, "You say you don't think our services are worth the money, but I can prove objectively that we'll increase your ROI."

This is a straw man argument, because the argument you're trying to counter is not the same argument they initially presented. While the two arguments (real and distorted) are somewhat similar, you aren't actually addressing the point at hand. This could weaken your position or make the other party frustrated.

2. Appeal to consequences.

This type of fallacy is usually a sophisticated form of appealing to emotion, but sometimes it just cuts an important argumentative corner. Appealing to consequences is a way of asserting that an idea is true by arguing that the consequences of the idea's not being true are undesirable. A traditional example of this is arguing that free will has to exist because if it didn't life would have no point.

You may find yourself stumbling into this type of logical fallacy in a business negotiation. For example, if you're trying to negotiate an increased rate to your customer, you could say, "We are responsible for keeping your sales up. If we weren't, we wouldn't be in business." You can make the claim that you are responsible for their increased sales, but you need to back that argument up with objective data--not a hypothetical argument of what would happen if you weren't.

3. Ad hominem.

Ad hominem is a type of fallacy that involves attacking another person's character rather than his/her argument. You see this type of fallacy often in the political circuit; rather than diving into the logistics of the issue at hand, one candidate will accuse the other of being a liar.

While you wouldn't dare make such an obvious attack in the business world, this logical fallacy does have a tendency to pop up from time to time during negotiations. Let's say you're a candidate for a promotion, and the opposing candidate has argued that he is better educated than you. It's a logical fallacy if you try and refute this argument by saying something like "he probably didn't study as hard as I did." Instead, opt to argue that your experience means more than education, or find some other way to overcome the argument without undercutting the opposing party's character.

4. Slippery slope.

You see the slippery slope fallacy all the time during political debates. One person argues against the proposition of a new law or regulation simply because there's a chance that it could lead to more significant laws or regulations in the future.

Put this into a business perspective. Let's say you want your employee to take on a new responsibility, and he/she is resistant. It's a logical fallacy if he/she resists because he/she is afraid that by saying yes to this new responsibility, it will open the door to many new unwanted responsibilities. It's not logical because the argument is for only one additional responsibility, and the future is entirely hypothetical.

5. Correlation equals causation.

This argument is an especially tempting trap to fall into. Correlation is an observation that one action was taken and one result was obtained. It doesn't necessarily prove that the action was what caused the result; arguing that it did is a logical fallacy.

For example, if you're negotiating for a pay raise, it's illogical to argue that an increase in productivity was due solely to your own efforts. Let's say you're in marketing and your company's social media following increased since the time of your last evaluation. You can't tie your performance to those increased metrics unless you have a causal link. Otherwise, they could easily be attributed to a new company announcement, or an outlier in your data.

6. False dilemma.

The false dilemma fallacy starts with an assumption that there are only two possible answers to a solution, and those possibilities are at extreme ends of the spectrum. For example, if a co-worker is arguing against one of your plans for a given project and you argue, "You're either on board with this, or you're trying to sabotage the project," you've immediately created a false dilemma. The world is seldom black and white, and in this particular example, it's entirely possible that the co-worker is interested in the idea but is only trying to raise some possible concerns. Don't assume there are only two options for any scenario.

7. Red herring.

In detective stories, a red herring is a clue intended to lead the audience to one conclusion while the correct conclusion is different. In the context of negotiation, a red herring is a way of manipulating an argument instead of trying to address it. For example, if you and your boss are negotiating a pay raise and the subject of company budget comes up, it's a red herring if you keep changing the argument to the strength of your performance. You may have more leverage with performance than with budgetary concerns, but if you aren't addressing the budgetary argument, you're approaching the argument illogically.

Logical fallacies are a kind of poison that can infect an otherwise valid, valuable argument and render it completely useless. If you can spot and identify any in the other party's persuasive argument, you'll have the upper hand in crushing their argument totally. Likewise, you'll have to pay attention and keep them from encroaching on your own persuasive words. Doing so will put you in a better position, and strengthen your arguments.

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For as long as I can remember, the saying, "you just got lucky" or "that person is so lucky" has always made me cringe. I've never believed in luck--let me explain why.

Everything that happens in life can be traced back to some amount of effort. Or, in many cases, it's a boatload of effort.

When someone hits the game-winning 3-pointer in basketball, it's not luck that makes the shot go in. It's the 500 3-pointers that athlete has shot every day for months or years. It's the muscle memory that athlete has developed over thousands of painstaking hours. There's not some miracle wisp of wind (luck) that floats the ball into the hoop.

When someone's business starts to take off, people immediately jump on the luck bandwagon. (In this scenario, luck is the exact same thing as overnight success.) Even if a company goes viral at launch, there's still an immense amount of planning, preparation, coordination, and previous successes (and failures) behind the scenes. It's not luck. It's organization and execution.

Look at any best-selling author ever. Not one of them sat down and wrote a book in a week. Got it published the next week. And then sat back and watched as it became a New York Times bestseller. Yet people call authors like Seth Godin, J.K. Rowling, and many others "lucky." Seth and J.K. (we're on a first-name basis because we're author buddies) both got rejected by publishers countless times. Heck, Seth Godin got rejected a staggering 900 times by publishers. 900! And he's lucky? Hell no, he's not. He's a hard-working author who got what he earned from persistence and effort.

I could go on and on and on with examples. Maybe the only people who truly could be deemed lucky are lottery winners. However, the majority of lottery winners (a high majority) have played for years and invested thousands of dollars to win. Many lottery winners have strategies, systems, and complex buying patterns. Sure, there are a few people who've bought a single ticket and won the lottery, but that's unbelievably rare.

Luck has this amazing ability to show up after all the hard work has been put in, and oftentimes, after someone has lost hope that their effort will pay off. I believe that the only time so-called luck shows up is after you've gone far enough in whatever you're working on that you deserve recognition on some level.

That's exactly what luck is to me: recognition of hard work.

For me, this came on November 3, 2012, when I launched BuyMyLastName and asked the world to bid on my last name. In the first 24 hours the bidding hit more than $30,000. A lot of people called that luck. LUCK? I'd been working 14-16 hours every day for the previous four years with IWearYourShirt to build a following and a community that gained attention in the media. Luck didn't have anything to do with it. About 5,000 hours of effort and the balls to put a crazy idea out into the world--that's what made the difference.

The illusion of luck can consume you if you're not careful. If you buy into it, you'll end up sitting idly on the sidelines, while the dedicated, hustling, hard-working people pass you by on their road to success. It's like Coleman Cox said in 1922:

"I am a great believer in luck. The harder I work, the more of it I seem to have."

Don't sit around waiting for the luck train to show up. Luck is for leprechauns and cereals with marshmallows in them. For the rest of us, it's just hard work, patience, and persistence that will get us to our dreams.

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We're not big on setting resolutions only in January at Pluralsight. We believe it's important to strive for excellence year-round, rather than just once a year. That said, there's value in using the year's starter months to reassess your current skill sets and identify areas for improvement, growth, and learning.

Technology is one area that no one in any industry can afford to grow complacent about--tech is changing so quickly that skills you mastered last year may already be outdated. In such a quickly evolving industry, information decays at a rate of 30 percent a year, according to Research in Labor Economics, rendering nearly a third of last year's tech-related knowledge irrelevant.

But don't panic--there's a solution. Staying up-to-date with emergent technologies and trends--as well as the skills needed to master them--will help you offset the lightning-fast pace of skills disruption and keep you ahead of the curve. Continuous learning is the key to maintaining an ongoing competitive advantage, both for individuals and organizations.

On that note, here are the top six tech skills that Pluralsight has identified as not just "nice-to-know," but "need to know," in 2015:

1. Coding.

As I've written recently, coding is the number-one skill in demand today worldwide. Although coding and computer science are still marginalized in the K-12 education system, it's clear that the ability to code has become as important as other basic forms of literacy like reading and math. Fortunately, no matter what your age or current comfort level with technology, there are ways to pick up intro coding skills--and many of them are free. Start with Code School, which provides interactive learn-to-code challenges along with entertaining video instruction, or Hour of Code, which offers a free one-hour coding tutorial that's available in over 30 languages.

2. Big data.

According to Forbes, big data will continue to grow in 2015, due in part to the rise of the Internet of Things, which has the power to embed technology in practically anything. As ever-larger volumes of data are created, it's vital to know how to collect and analyze that data--particularly when it's related to customer preferences and business processes. No matter what industry you're in, you'll miss out on key marketing and decision-making opportunities by ignoring big data. You can brush up on big data concepts, technologies, and vendors with these courses.

3. Cloud computing.

TechRadar reported this month that 2015 will be the year that the cloud becomes the "new normal." The reason, writes Mark Barrenechea, CEO of OpenText, is that costs can be slashed as much as 90 percent through digitization of information-intensive processes. Barrenechea predicts that by year-end, we'll see "a world of hybrid deployments in which some information and applications reside in the cloud and the remainder resides on-premise." Learning to utilize the cloud's flexible power can improve everything from your data security to your collaboration ability. Learn cloud-computing basics with this hour-long online course, which you can view in full with a free trial from Pluralsight, or try this free intro course on the topic from ALISON.

4. Mobile.

As Six Dimensions states, "If you don't have a mobile strategy, you don't have a future strategy." This has never been truer than in 2015, the year in which The Guardian predicts an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks. This is also the year that we'll hit critical mass with the fusion of mobile and cloud computing, according to Forbes. That means many more centrally coordinated apps will be usable on multiple devices. Here's a list of beginner-level courses related to mobile technology from Pluralsight, as well as options for mobile apps courses from Lynda.com.

5. Data visualization.

Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise. That's where data visualization comes in, which involves using a visual representation of the data to discover new information and breakthroughs. Creative Bloq notes that this technique can reveal details that poring through dry data can't. Fortunately, you don't have to be a web designer or developer to create compelling infographics. Here's a list of 10 free tools you can use to visually enhance your data.

6. UX design skills.

User experience (UX) designers consider the end user's ease of use, efficiency, and general experience of interfacing with a system (such as a website or application). Smashing Magazine notes that while user experience has long been important, it has become more so recently in relation to the diverse ways that users can now access websites, including mobile and apps. "The more complex the system, the more involved will the planning and architecture have to be for it," writes Jacob Gube. But it's not just professional designers who can benefit from understanding UX design--anyone can. Check out this animated video from UXmastery on "How to Get Started in UX Design."

These six tech trends are reshaping the way businesses in every industry function internally and connect with their customers. Get smart in these areas, and you won't have to worry about being left behind--at least not this year.

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New York City--which has long served as the center of many universes--from finance to fashion--is also a rising star in the startup continuum. It's one of three global economy command centers, and it also boasts the likes of Madison Ave., Broadway and Silicon Alley, among other iconic industry hubs.

Based on the revenue growth rate that Inc. calculated from 2010 to 2013, here are the top 10 women-led, private companies in the New York metro area.

--Zoƫ Henry

3-year growth rate: 594% 2013 revenue: $4.9 million Inc. 5000 rank: 766

With more than 30 years of senior management experience under her belt, CEO Laura Page-Greifinger was no stranger to business when she founded Quality in Real Time in 2006; she'd also built her company, LPG & Associates, from the ground up. Based in Floral Park, New York, Quality in Real Time--or QIRT--audits customers' electronic medical records and makes recommendations to ensure quality and compliance. Under Page-Greifinger's leadership, QIRT grew from a mere 6-person startup to a 122-person company in just three years' time, with revenue growth rate of 594 percent. This year marks its second appearance on the Inc. 5000, solidly earning No. 766 overall. Consider its motto: "What is quality costing your agency?"

3-year growth rate: 783% 2013 revenue: $16.5 million Inc. 5000 rank: 607

VForce Infotech is not your average IT services consulting company. With CEO Jyoti Vazirani at the helm, the startup emphasizes its innovative and diverse workforce. New Jersey may be the punch line to many a native New Yorker joke, but VForce Infotech--which is based out of Iselin--puts neighboring IT competitors to shame. Making its debut appearance on the Inc. 5000 this year, VForce has grown from just 35 to 200 employees between 2010 and 2013, with revenue growth rate of over 783 percent during that time.

3-year growth rate: 839 % 2013 revenue: $22.1 million Inc. 5000 rank: 570

Adafruit is not only No. 570 on Inc.'s list; it's also the 11th fastest-growing, private, manufacturing company nationwide. Operating out of the heart of Manhattan, Adafruit has added 45 jobs over the past three years, with MIT graduate Limor "Ladyada" Fried as its CEO. Named one of Glamour's 35 women under 35 who are changing the face of Tech, Fried pursued her vision of making innovative designs, as well as producing the best web platform for learning electronics.

3-year growth rate: 885% 2013 revenue: $4.2 million Inc. 5000 rank: 541

92 percent of customers trust online recommendations from people they know, or "earned" media, according to a 2012 Nielsen study. Social Media Link (or SML) seized on this statistic, and today is one of America's fastest-growing advertising startups, with a documented three-year growth rate of more than 885 percent. In sum: SML functions as an online technology platform, which automatically spreads reviews and recommendations about consumers to its clients. Founded as recently as 2009, SML makes its debut appearance on the Inc. 5000 this year, under the leadership of co-founder and CEO Susan French.

3-year growth rate: 998% 2013 revenue: $11.9 million Inc. 5000 rank: 472

The only education startup to make the woman-led, NYC-area top 10 list, Marie Forleo International is No. 472 on the Inc. 5000 overall. Incidentally, it's also the 8th fastest-growing, private education company in America. Its platform: An online business school for entrepreneurs, teaching them to embrace their passion and thereby increase their profits. Founded in 2009, the company is still relatively small, with only 5 total employees as of 2013. Yet this hasn't stopped Marie Forleo from charting unprecedented growth: Augmenting its' revenue from $1.1 million in 2010 to $11.9 million in 2013, its three-year growth rate is nearly 1,000 percent. Headed by eponymous CEO Marie Forleo, the company makes its debut appearance on the Inc. 5000 this year--no small feat for a bite-sized company.

3-year growth rate: 1,352 percent 2013 revenue: $2.2 million Inc. 5000 rank: 348

True to its name, The Participation Agency reaches its target audience by conceptualizing and executing experiential campaigns--or 'Digital Swag'--using a variety of digital strategies. In short: it's a rapidly growing, New York City-based ad firm, operating with only 5 employees on deck. Among the youngest startups on the women-led top 10 companies in New York, the Participation Agency was founded in 2010, under the leadership of President Ruthie Schulder. Its slogan? "Everyday we are building, connecting and growing. Let's work." And work they have: all the way up the entrepreneurial totem pole to claim No. 348 on the Inc. 5000.

3-year growth rate: 1,519% 2013 revenue: $22.8 million Inc. 5000 rank: 300

The 4th fastest-growing, private company in New York City with an innovative woman at the helm is Noi Solutions, which provides customized apparel sourcing for brands and retailers. The No. 15 fastest-growing products company, Noi has made great strides since it was founded just five years ago: It grew its annual revenue by an impressive 1,519 percent over the past three years, logging a solid $22.8 million in sales in 2013 alone. With meaningful ties to overseas suppliers--and a certain ability to weather the challenges of entrepreneurship--CEO Saima Chowdhury nurtured both a baby and a business at the same time, thus solidly earning her company's claim to No. 300 on the Inc. 500.

3-year growth rate: 2,153% 2013 revenue: $9.6 million Inc. 5000 rank: 204

Based in New York City, LocalResponse is not only the 3rd fastest-growing company in the metro area with a female CEO: It's also the 14th fastest-growing company in New York State overall. The advertising company makes its second appearance on the Inc. 5000 this year, under the leadership of CEO Kathy Leake. LocalResponse uses feedback it receives from social media sites like Twitter, Foursquare, and Instagram to create contextual advertising to target audiences. The tactic is evidently effective, since Leake has overseen a massive 2,153 percent growth rate from 2010 to 2013 alone--putting the company solidly at No. 204 on the Inc. 5000.

3-year growth rate: 2,524% 2013 revenue: $3.6 million Inc. 5000 rank: 159

The No. 2 fastest-growing, Big Apple startup to be headed by a female CEO is also the only security company to make it onto the NYC top 10: SPHERE Technology Solutions, an IT provider specializing in data governance for various different pharmaceutical, transportation and manufacturing companies. Founded only five years ago, this Hoboken-based startup grew from merely 2 to 12 employees from 2010 to 2013 under the leadership of CEO Rita Gurevich. SPHERE is also the third fastest-growing security company and the sixth fastest-growing New Jersey-based company on Inc.'s list, with more than 2,524 percent of calculated revenue growth over the past three years. That puts SPHERE on the map as No. 159 on the Inc. 5000 overall.

3-year growth rate: 2,753% 2013 revenue: $72.9 million Inc. 5000 rank: 135

Keep your socks on, New Yorkers: The fastest-growing, woman-led company in the New York metro area is actually based in Parsippany, New Jersey. Marketsmith, an ad company that creates and manages direct response TV campaigns, events and expos for its customers, has experienced breakneck growth in the past three years. To be sure, increasing its annual revenue from just $2.6 million to $72.9 million is no small feat. Under the guidance of CEO Monica C. Smith, Marketsmith is the 5th fastest-growing private company in New Jersey, and the 18th fastest-growing advertising startup on Inc.'s list overall. Founded back in 1999, the company earns its rank--No. 135--with only 24 total employees as of 2013.

See all of this year's Inc. 5000 honorees.

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[end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '43480' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2012-03-27 13:26:43 [time_updated] => 2013-08-23 16:25:38 [id] => 15077 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => Facebook Ads: Are You Attracting Customers or Bots? [inc_headline_prefix] => [inc_headline] => Are Your Facebook Fans People or Bots? [inc_homepage_headline] => Are Your Facebook Fans People or Bots? [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2012-08-01 16:18:31 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => erik-sherman/did-facebook-enter-the-realm-of-spam-a-lot.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 8 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => FALSE [inc_activeflag] => [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '43578' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 43578 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [incid1] => 43697 [incid2] => 43578 [sort] => [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => Are Your Facebook Fans People or Bots? [homepage_headline2] => Are Your Facebook Fans People or Bots? [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [19236] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__facebook on window [img_caption] => [img_alt_text] => facebook [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 9 [img_bucketref] => facebookwindow-bucket.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => facebookwindow-pano.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => Facebook, window, office, shop [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '43578' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2012-08-01 18:16:11 [time_updated] => 2014-09-30 16:46:28 [id] => 19236 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => Best Way to Market to Back-to-School Shoppers [inc_headline_prefix] => [inc_headline] => Back-to-School Marketing: What's Your Strategy? [inc_homepage_headline] => Back-to-School Marketing: What's Your Strategy? [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2012-08-07 10:00:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => erik-sherman/back-to-school-shopping-spending-forecast.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 7 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => FALSE [inc_activeflag] => [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '43681' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 43681 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [incid1] => 43697 [incid2] => 43681 [sort] => [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => Back-to-School Marketing: What's Your Strategy? [homepage_headline2] => Back-to-School Marketing: What's Your Strategy? [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [19378] => Image Object ( [img_foreignkey] => [img_reference_name] => school supplies [img_caption] => [img_alt_text] => school supplies [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 819 [img_ityid] => 13 [img_bucketref] => schoolstuff-bucket.jpg [img_bucket_dimx] => 800 [img_bucket_dimy] => 800 [img_f1imageref] => [img_panoramicref] => schoolstuff-pano.jpg [img_pan_dimx] => 1725 [img_pan_dimy] => 810 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => school supplies, back-to-school, notebooks, apple, education, grade school [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #9 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '43681' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2012-08-06 19:12:05 [time_updated] => 2013-05-30 11:08:54 [id] => 19378 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Prevent Hack Attacks: 5 Things to Do Today | Inc.com