By trusting her own taste and emphasizing quality, the Essie Cosmetics founder built a beloved nail polish brand.
Inspired by her childhood love of beauty salons, Essie Weingarten founded Essie Cosmetics with only twelve colors of nail polish.
To succeed, know your customers, ignore what your competitors are doing and follow your instincts.
Essie Weingarten answers questions on selling a company, mentoring women and her two biggest business obstacles.
Essie Weingarten answers questions on hiring the right team, selling yourself to investors and building your own support system.
BEGINNINGS Don't Be Afraid to Get Your Hands Dirty13:45
TRUST Be True to Your Brand5:21
Q&A 'Once an Entrepreneur, Always an Entrepreneur'13:12
HIRING Say No to Friends and Family in Business9:23