Nice Meeting Your Avatar
Industry trade shows go virtual
Read storyEvent Marketing
The Score on Sports Sponsorship
Two companies' experiences with sponsoring sporting events.
Read storyEvent Marketing: Making the Most of Sponsorship Dollars
A bike-shop owner explains how his business has benefited from sponsoring bicycle races and other community events.
Read storyRecent Event Marketing Articles
How to Make the Most of Trade Shows
The Internet may have profoundly changed the business of marketing, but the trade show endures. In fact, it thrives. In many industries, attendance is pra... Read story
Gold-Medal Marketing
For companies looking to profit from the Beijing Olympics, the race is on. Read story
Want to Host Your Own Golf Tournament? Just Point and Click
A weekly look at the latest products and services designed to help you run a better business. Read story
Maker's Mark's Bill Samuels on Event Marketing
The president of Maker's Mark makes the case against sponsoring another company's event. Read story
Guerrilla Tactic Targets Golfers
Golf, meet guerrilla marketing... Read story
Making the Most of Your (Limited) Marketing Dollars
How can you get more bang for your marketing buck? A look at four inexpensive ways to put your message in front of potential clients. Read story
On Solid Ground
Think your Internet company can exist solely in cyberspace? LifeServ CEO Rob Reynolds is betting on real-world features. Read story
Event Marketing: Hitting It Out of the Ballpark
A quick look at a unique marketing event used to preview video-editing technology for sports training. Read story
Tips For Trade Shows
Experienced exhibitors have found ways to boost the return on their trade-show investments. Read story
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