11 Ideas for Cool Giveaway Swag
Entrepreneurs talk: What kinds of freebies are actually worth investing in before heading to a trade show or conference? Read more
Event Marketing
Start an Email Marketing Campaign in Minutes
A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow. Read more
Sponsoring an Event? Tips to Maximize Your Return
Don't just slap your brand on a banner and call it a day. Here's how to get the most from your event marketing dollars. Read more
Attract a Huge Crowd With LinkedIn
Don't let your virtual and live events be a bust. Use these LinkedIn event-marketing strategies to create your A-list and fill those seats with just the right crowd. Read more
Recent Event Marketing Articles
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Already a Decent Speaker? Here Are 5 Expert Tips
Every great leader must be adept at making presentations. Here's how to perfect yours. Read more
How 3 Top Brands Mastered Olympics Marketing
OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands. Read more
Turn Into a Rockstar Speaker: 7 Social Media Tips
If you're presenting--and you should be presenting, if you're trying to grow your business--social media can help you stand out. Read more
Becoming Obama's Favorite Lunch Spot
Here's how a pair of Washington, D.C., restaurant entrepreneurs earned a visit from President Barack Obama during National Small Business Week. Read more
Trade Shows: Get Bang for Your Buck
Trade shows and conferences cost money and time. Ask these four questions to determine if a show is right for your business. Read more
Can Bonnaroo's Creators Build an Epic Foodie Festival?
It's the first year the Great Googamooga festival in Brooklyn puts the spotlight on dozens of local chefs and craft food-and-drink makers. If "food is the ne... Read more
On the Floor at New York Tech Day
Reporter's notebook: Navigating a sea of 200 start-ups, here's what stood out at the 2012 showcase of burgeoning tech companies. Read more
Zooming From Zero to $70 Million in 2 Years
It all started with a wacky idea and a $20 Facebook ad. Two years later, this Brooklyn-based company has created, and conquered, plenty of obstacles. Here's ... Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Richard Alf, 1952-2012
He co-founded, bankrolled, and organized Comic-Con at 17 years old. Here's how Richard Alf did it. Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
Selling the Stories Behind the Goods
In New York City, a new exhibition-slash-retail space is hoping to help fledgling businesses introduce their stories--and their products--to the public. Read more
We Need to Repair the Auto Show
In today's world of spectacles and up-to-the-minute Internet information portals, the traditional Auto Show has lost its reason for being. Here's how we can ... Read more
