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Start a Company You Love
The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a living. Read more
Event Marketing
Competitive Intelligence: How to Work a Trade Show
Why a trade show is the best place to gather information Read more
A Novel Business Strategy
A Manhattan bookstore is stocked only with thousands of copies of the same book. So why has it become such a success? Read more
Getting the Best Crowd at Your Event
Looking for influential consumers who are interested in your brand to attend your next big company event? Here's how. Read more
12 Unique Marketing Campaigns
As companies try to one-up each other for consumer eyeballs, these marketing firms' campaigns push the bounds of creativity. View slideshow
Recent Event Marketing Articles
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
Selling the Stories Behind the Goods
In New York City, a new exhibition-slash-retail space is hoping to help fledgling businesses introduce their stories--and their products--to the public. Read more
We Need to Repair the Auto Show
In today's world of spectacles and up-to-the-minute Internet information portals, the traditional Auto Show has lost its reason for being. Here's how we can ... Read more
9 Rules for Online Sales Presentations
Web conferences and webinars are wonderful sales tools, but you must use them properly. Read more
Are 'Booth Babes' an Effective Marketing Tool?
Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? Read more
5 Biggest Event Planning Fears and How to Face Them
Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success. Read more
Can Small Business Saturday Actually Succeed?
The Friday after Thanksgiving is known for big deals at large retailers. But can AmEx's marketing push help claim enough of that business for the little guys? Read more
How Sweetgreen Connects Through Music
Hey, kids: Let's put on a show! What a music festival can do for your business. Read more
The McRib's Magic Marketing Sauce
McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual? Maybe. It's also brilliant marketing. Here's what you... Read more
Perfecting the Halloween Pop-up
A chain of New York City beauty stores relies on Halloween pop-ups to expand its reach. Read more
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