Richard Alf, 1952-2012
He co-founded, bankrolled, and organized Comic-Con at 17 years old. Here's how Richard Alf did it. Read more
Event Marketing
Recent Event Marketing Articles
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
Selling the Stories Behind the Goods
In New York City, a new exhibition-slash-retail space is hoping to help fledgling businesses introduce their stories--and their products--to the public. Read more
We Need to Repair the Auto Show
In today's world of spectacles and up-to-the-minute Internet information portals, the traditional Auto Show has lost its reason for being. Here's how we can ... Read more
9 Rules for Online Sales Presentations
Web conferences and webinars are wonderful sales tools, but you must use them properly. Read more
Are 'Booth Babes' an Effective Marketing Tool?
Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? Read more
5 Biggest Event Planning Fears and How to Face Them
Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success. Read more
Can Small Business Saturday Actually Succeed?
The Friday after Thanksgiving is known for big deals at large retailers. But can AmEx's marketing push help claim enough of that business for the little guys? Read more
How Sweetgreen Connects Through Music
Hey, kids: Let's put on a show! What a music festival can do for your business. Read more
The McRib's Magic Marketing Sauce
McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual? Maybe. It's also brilliant marketing. Here's what you... Read more
Perfecting the Halloween Pop-up
A chain of New York City beauty stores relies on Halloween pop-ups to expand its reach. Read more
The Best Money I Ever Spent: Jason Ross of JackThreads
What made the difference? Ross reveals how a $1,000 trade show ticket gave his daily deals site, JackThreads, the momentum it needed. Read more
Entrepreneurs Vie for a Piece of Fashion's Night Out
Want to get in on the action at fashion week? Here's a look at how some small businesses are using the event to market their brands. Read more
How We Did It: Superfly Presents
The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a living. Read more
How to Take On a Bully
Dealing with a large competitor that intimidates your customers Read more
A Novel Approach to Bookselling
A Manhattan bookstore is stocked only with thousands of copies of the same book. So why has it become such a success? Read more
How to Host a Virtual Event
Virtual and hybrid events could be the future of corporate event planning. Here are four ways to ensure the success of your virtual event. Read more
8 Neat Ways to Utilize Virtual Events
More conferences, sales meetings, and trade shows are moving online. Here's how to get the most from them. View slideshow
Competitive Intelligence: How to Work a Trade Show
Why a trade show is the best place to gather information Read more
How to Get the Best Crowd at Your Event
Looking for influential consumers who are interested in your brand to attend your next big company event? Here's how. Read more
How to Market Your Business at SXSW Interactive
Is South by Southwest in danger of being overrun by marketers? Experts advise letting go of traditional strategies in favor of effective grassroots tactics. Read more
12 Memorable Event Marketing Campaigns
As companies try to one-up each other for consumer eyeballs, these marketing firms' campaigns push the bounds of creativity. View slideshow
Running an Event on a Budget
Norm Brodsky offers advice on running an event for your customers without breaking the bank. Read more
The New Rules of Event Marketing
Flash mobs are so 2009. Want to make an experience that will resonate? Here, the brightest idea-generators in marketing share their thoughts on the latest tr... Read more
How to Host a Customer Event
Events for customers are a throwback to the days when a handshake was more meaningful than a text alert. An event done right can be just as valuable today, b... Read more
