Event Marketing


Recent Event Marketing Articles

Blessed Events

By Ryan McCarthy |  Apr 1, 2008

How to make a sponsorship pay off.  Read more


Expanding Into New Territory

By Nancy Michaels |  Oct 8, 2007

One of the most effective tools in expansion will be the word of your satisfied clients. Inc. Expert Nancy Michaels describes how you can most effectivel...  Watch video


Leaving a Memorable Impression

By Nancy Michaels |  Oct 5, 2007

When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers...  Watch video


Maximizing Word of Mouth Marketing

By Nancy Michaels |  Aug 30, 2007

How do you get customers to preach your gospel? Inc. Expert Nancy Michaels offers tips on generating grassroots buzz.   Watch video


Avoiding Trade Show Faux Pas

By Christopher Hosford |  Jun 1, 2007

Six tips exhibitors should know.  Read more


Gold-Medal Marketing

By Max Chafkin |  Apr 1, 2007

For companies looking to profit from the Beijing Olympics, the race is on.  Read more


Want to Host Your Own Golf Tournament? Just Point and Click

By Angus Loten |  Mar 28, 2007

A weekly look at the latest products and services designed to help you run a better business.  Read more


Maker's Mark's Bill Samuels on Event Marketing

By Bill Samuels |  Apr 1, 2006

The president of Maker's Mark makes the case against sponsoring another company's event.  Read more


Guerrilla Tactic Targets Golfers

By Jess McCuan |  Oct 1, 2004

Golf, meet guerrilla marketing...  Read more


Making the Most of Your (Limited) Marketing Dollars

By Kimberly McCall |  Mar 14, 2000

How can you get more bang for your marketing buck? A look at four inexpensive ways to put your message in front of potential clients.  Read more


On Solid Ground

By Rob Reynolds |  Nov 15, 1999

Think your Internet company can exist solely in cyberspace? LifeServ CEO Rob Reynolds is betting on real-world features.  Read more


Event Marketing: Making the Most of Sponsorship Dollars

By Stephanie L Gruner |  Aug 1, 1996

A bike-shop owner explains how his business has benefited from sponsoring bicycle races and other community events.  Read more


Event Marketing: Hitting It Out of the Ballpark

By Stephanie L. Gruner |  Feb 1, 1996

A quick look at a unique marketing event used to preview video-editing technology for sports training.  Read more


The Score on Sports Sponsorship

By Susan Greco |  Aug 1, 1993

Two companies' experiences with sponsoring sporting events.  Read more


Tips For Trade Shows

By Joanne Kelleher |  Oct 1, 1981

Experienced exhibitors have found ways to boost the return on their trade-show investments.  Read more


How to Host the Perfect Weekend

By Paul B. Brown

Here's how Maker's Mark president Bill Samuels mixes business with pleasure, turns guests into friends, and converts customers into missionaries during the K...  Read more