Get the Guinness Stamp of Approval
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: Lo... Read more
Event Marketing
Recent Event Marketing Articles
8 Ideas for Rocking Fashion Week
We've tapped the strategies of some of the best young companies trying to get noticed by the style-makers and influentials at New York's Fashion Week. Read more
How to Survive a Las Vegas Trade Show
Getting the most out of Sin City without getting a headache. Read more
How to Open a Pop-Up Store
With the national retail vacancy rate at a three-year high, temporary shops are dropping into empty spaces. Here are four way to make a pop-up work for you. Read more
How to Plan a Product-Launch Event
Your product isn't the next iPhone. So what? Throwing a stand-out event can generate tons of buzz anyway. Read more
How to Boost Traffic at Your Trade Show Booth
Want to stand out? Plan ahead and skip the tchotchkes and gimmicks. Read more
Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
How to Make the Most of Trade Shows
Tips for business owners on how to get the most out of conventions and industry expos. Read more
Nice Meeting Your Avatar
Industry trade shows go virtual Read more
Blessed Events
How to make a sponsorship pay off. Read more
Expanding Into New Territory 
One of the most effective tools in expansion will be the word of your satisfied clients. Inc. Expert Nancy Michaels describes how you can most effectivel... Watch video
Leaving a Memorable Impression
When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers... Watch video
Maximizing Word of Mouth Marketing
How do you get customers to preach your gospel? Inc. Expert Nancy Michaels offers tips on generating grassroots buzz. Watch video
Avoiding Trade Show Faux Pas
Six tips exhibitors should know. Read more
Gold-Medal Marketing
For companies looking to profit from the Beijing Olympics, the race is on. Read more
Want to Host Your Own Golf Tournament? Just Point and Click
A weekly look at the latest products and services designed to help you run a better business. Read more
Maker's Mark's Bill Samuels on Event Marketing
The president of Maker's Mark makes the case against sponsoring another company's event. Read more
Guerrilla Tactic Targets Golfers
Golf, meet guerrilla marketing... Read more
Making the Most of Your (Limited) Marketing Dollars
How can you get more bang for your marketing buck? A look at four inexpensive ways to put your message in front of potential clients. Read more
On Solid Ground
Think your Internet company can exist solely in cyberspace? LifeServ CEO Rob Reynolds is betting on real-world features. Read more
Event Marketing: Making the Most of Sponsorship Dollars
A bike-shop owner explains how his business has benefited from sponsoring bicycle races and other community events. Read more
Event Marketing: Hitting It Out of the Ballpark
A quick look at a unique marketing event used to preview video-editing technology for sports training. Read more
The Score on Sports Sponsorship
Two companies' experiences with sponsoring sporting events. Read more
Tips For Trade Shows
Experienced exhibitors have found ways to boost the return on their trade-show investments. Read more
How to Host the Perfect Weekend
Here's how Maker's Mark president Bill Samuels mixes business with pleasure, turns guests into friends, and converts customers into missionaries during the K... Read more
