Act at the Speed of Opportunity
May 22, 2012 |
Adamian Academic Center at Bentley University, Waltham, MA
Spend your morning with Dan Heath, co-author of Switch and Made to Stick—joined by Brian Halligan, CEO and Founder of HubSpot—as he explores techniques you can use to drive successful change in your business. At this exclusive event, presented by Comcast Business Class and Inc., learn how seizing opportunity will impact your bottom line.
The first 100 attendees on-site, will get a free copy of Dan Heath’s book Switch.
*A complimentary breakfast
*An expert discussion geared towards small business owners
*An extended question and answer session
Event Schedule and Transportation Information
Event Schedule:Location: Wilder Pavilion Amphitheatre in the Adamian Academic Center Building
8:00am - Registration Opens
8:30am - Breakfast/Networking
**Includes complimentary breakfast**
9:00am - Dan Heath Presentation
10:30am - Break
10:40am - Brian Halligan Presentation
11:25am - Final Networking
11:40am - Event Ends
Parking Information:Please refer to your registration confirmation email for attached parking permit. You will need to print and bring with you to the event.
Driving Instructions:Forest Street Entrance:
1. Follow the driving directions to Bentley College from points North or
West at http://www.bentley.edu/directions/car.cfm
2. Enter the Bentley Campus through the main entrance at 175 Forest Street
(approximately 1 mile south of Trapelo Road, on the left).
You will be on College Drive.
3. Follow College Drive to the first stop sign.
4. Make a left and continue on College Drive over 4 speed bumps.
5. Make a left into General Parking Lot 8/9, which is the last parking lot
on your left.
Beaver Street Entrance:
1. Follow the driving directions to Bentley College from points South or
East/Boston at http://www.bentley.edu/directions/car.cfm
2. Enter the Bentley Campus through the Upper Campus entrance on Beaver
Street. You will be on College Drive.
3. Follow College Drive to the first stop sign.
4. Make a right and continue on College Drive over 2 speed bumps.
5. Make a right into General Parking Lot 8/9, which is the first parking
lot on your right.
1. Return to the entrance of General Parking Lot 8/9.
2. Take the diagonal cross walk to the opposite side of College Drive.
3. Proceed past the traffic gate to the top of the incline.
4. Bear right and follow the upper path until you come to the Elkin B.
McCallum Graduate School of Business sign.
5. Make a left and turn right onto the curved pathway.
6. Follow the curved pathway to the main entrance on your right
(identified by a blue Help Phone sign).
7. Enter the double doors. The Pavilion is there on your right.
For anyone needing wheelchair access, there is handicap parking at the
entrance to General Parking Lot 8/9 and also in General Parking Lot 10.
1. There is a small, level path leading to an accessible entrance at the
north end of the Adamian Academic Center (the end closest to the
2. Enter the building through the double set of doors (there are handicap buttons to the left of each door.).
3. Take the small elevator on your right, immediately after the second
door, to Floor 1.
4. Turn right out of the elevator and proceed down the main corridor
to the opposite end of the building (through 5 sets of doors, most
of which will be propped open). The Pavilion is at the end of
Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. He is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages, the last of which was Slovak. Two proud (sort of) moments for Dan are his stint driving a promotional car called the "Brainmobile" across the country and his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants.
Brian Halligan co-founded HubSpot five years ago. HubSpot helps businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 6,000 customers. Brian is a Senior Lecturer at MIT where he teaches 15.S16 "Entrepreneurial Product Development and Marketing." He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs which has sold 50k copies, has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. Brian was named an Ernst & Young Entrepreneur Of The Year 2011 New England award recipient. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.