Subscribe to Inc. magazine

A View from the Top: The Story of ESPN

November 21, 2013 | 5PM - 8:30 PM
Dallas Arboretum, Dallas, TX 75218

Bill Rasmussen set out to achieve what most thought at the time to be the unimaginable — deliver sports television programming 24-hours a day, 7-days a week. Not only did he succeed, but he changed the face of television, cable broadcasting, and sports. Nearly 35 years later, ESPN is now the leading multinational, multimedia sports entertainment as it serves more than 100 million U.S. households and nearly 400 million around the world. In this lively interactive session, Rasmussen will candidly explain how he built, led, and eventually walked away from a thriving business. Learn from this visionary entrepreneur the type of leadership, strategy, and resolve needed to be an industry disruptor.

Event Schedule and Transportation Information

5:00pm - Registration Opens

Location: Rosine Hall

5:00pm – Cocktail Reception & Networking
**includes open bar and passed hors d’oeuvres**
6:00pm - Program begins/Welcome remarks
7:15pm - Program ends/ Networking resumes
**Includes open bar and heavy hors d'oeuvres**
8:30pm - Event Ends


For directions to The Arboretum click here.

Parking Information:

Parking on the grounds of the Arboretum for the general public is $10.00 per car and free for members. Offsite parking and shuttle service is located at the corner of Gaston and Garland at 7331 Gaston Avenue for a fee of $5.00 per car and free for members. Two separate shuttle services will quickly take you to either our main garden entry or the Rory Meyers Children’s Adventure Garden. Watch for signage at the location to guide you to the correct shuttle for your destination.



Bill Rasmussen founder, and first president and CEO, ESPN
It is safe to say that ESPN founder Bill Rasmussen changed the face of sports and television. His brainstorm for a 24-hour cable sports television station, born out of adversity, has become “The Worldwide Leader in Sports,” ESPN. Rasmussen’s innovations in advertising, sports and broadcasting are numerous, including the creation of ESPN and the concept for its hit television show Sports Center. Rasmussen broke the advertising barrier to cable television by signing Anheuser Busch to the largest cable TV advertising contract in history. Rasmussen revealed the inside story of the birth of ESPN in his book, Sports Junkies Rejoice! The Birth of ESPN. He has earned numerous awards throughout his distinguished career, including “The Father of Cable Sports” by USA Today; “The Sports 100” honoring the 100 most important people in American sports history, “40 for the Ages” by Sports Illustrated.


Register on today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments

Or sign up using: