How I Did It: Women Entrepreneurs Tell All

December 19, 2012 | 5:30PM - 8:30 PM
W Boston, Boston, MA

Being an entrepreneur is no easy task. On top of that, being a minority entrepreneur presents its own set of challenges. Join Inc. and Spark Business from Capital One for an inspiring panel featuring three Inc.5000 women entrepreneurs who are defying the odds. They'll share stories -- and tips learned along the way -- about how they are managing age-old perceptions, successfully combining business and family, and simply doing business better.

Event Schedule and Transportation Information

Event Schedule:

Floor 2
5:30pm - Registration Opens/Cocktail Reception & Networking
**Includes open bar and passed hors d'oeuvres**
Location: Pre-Function A
6:30pm - Program Begins
Location: Great Room
7:45pm - Free-form Networking
Location: Pre-Function A
**Includes open bar and heavy hors d'oeuvres**
8:30pm - Event Ends

Public Transportation:

Subway: Tufts Medical stop on Orange Line - 1.5 blocks South of Hotel/Boylston Station on Green Line - 1 block North of Hotel

Parking Information:

Valet Only - $30 - Discounted Rate
Driving to the hotel.



Susan Leger Ferraro Chief Innovation Officer, Lupoli Companies, @susanvibe
Susan Leger Ferraro is currently the Chief Innovation Officer for The Lupoli Companies and its real estate division of Riverwalk Properties. She started her career at the age of 17 in her parent’s house and ended up building an empire 30 years later. Susan is also the Founder of Little Sprouts Inc., Inspirational Ones, Imajine That, and Peace Love and Happiness, LLC. Under Susan’s leadership; Little Sprouts Inc. received the prestigious 10 MM US Dept. of Education Early Reading First Preschool Center of Excellence Award 3 times. Susan is Master Facilitator certified in Franklin Covey’s 7 Habits of Highly Effective People and has studied with Steven Covey. She attended Chopra University, has been recognized most recently with the US SBA’s Massachusetts Woman in Business Champion award and the Greater Boston Small Business Enterprise Entrepreneur of the Year award.


Laura Fitton Founder,, Inbound Marketing Evangelist, HubSpot, @Pistachio
Laura Fitton, HubSpot's Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007. As an Inbound Marketing Evangelist, she's excited about showing companies how to grow by helping people buy instead of cramming marketing messages down their throats. Fitton also raised $25,000 for Charity:Water in December 2008 in the first ever "donate by tweeting" charity campaign,@Wellwishes.


Maisha Walker Founder and President, Message Medium
Maisha Walker is a 17-year digital marketing veteran who has been featured on both Fox News and NBC. Through her digital marketing agency, Message Medium, her column for Inc. and events with organizations like Chase, Capital One, Goldman Sachs, SCORE, Black Enterprise, Inc., the Chamber of Commerce and many others, Maisha has built Web sites and digital marketing campaigns generating thousands of dollars in revenue and taught thousands of business owners how to leverage digital marketing to accomplish aggressive growth.


WELCOME REMARKS: Carolyn McCarty Vice President, Small Business & Commercial Brand Marketing, Capital One Bank
Carolyn McCarty is a vice president of Brand Marketing at Capital One Financial Group in Richmond, Va. She is a veteran marketing executive with a 15+ year record of building brands and driving measurable business results across multiple industries. Carolyn joined Capital One in 1999 where she has held a range of positions. Currently she leads a Brand Strategy team for the company’s Small Business Banking segment and Commercial segment, which includes market research, consumer-led new product development, direct marketing and advertising. Prior to Capital One, Carolyn spent more than five years at The Martin Agency (agency of the year in 2011). While there, she worked on major brands like GEICO, Marriott and Sprint.


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