Experimentation


Book Review: Experimentation Matters

Stefan Thomke believes there is a vast store of potential innovation in new technologies. In his book, "Experimentation Matters" Thomke aims to help companies unlock that potential.

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A Perfect Brainstorm

What cutting-edge science tells us about mastering the art of the brainstorm. Plus: Why do the best ideas always seem to happen in the shower?

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Ready, Set, Innovate

Six tips for turning employees into innovators

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Charles Jacobs Goes Inside the Entrepreneur's Brain

Leading corporate consultant, Charles Jacobs discusses how brain structure can impact business management.

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The Innovator's Rule Book

What companies need now are mechanisms that allow them to come up with real innovations -- ones that produce major results -- over and over again. SRC Holdings Corp. has devised a system that does just that.

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Recent Experimentation Articles

A Conversation with Tesla CEO Elon Musk

Elon Musk wants to provide solar power to everyone, put us in supercharged electric cars, and colonize Mars. Here Inc. senior writer Max Chafkin, speaks w...  Read story

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