Are You Still Using Spray and Pray Pricing?
Most retailers still advertise on price, without any data to back it up. That's a race to the bottom--and you're not likely to win. Read more
Experimentation
Recent Experimentation Articles
Become an Entrepreneur--No Idea Required
You get a salary, equity, mentors, and more. An inside look at how a San Francisco 'foundry' plans to build the next killer start-up. Read more
Patents? You Don't Need No Stinking Patents!
Your No. 1 job is to get to market and start making money. Here's why protecting your IP should stay off your to-do list. Read more
Change Any Habit Painlessly: 6 Tips
Almost everything you currently do... you can do even better. Here's how. Read more
When Old IP Comes Back From the Dead
Deceased rapper Tupac Shakur came back to the stage via hologram. What does that have to do with your IP strategy? Plenty. Read more
How to Land That All-Important First Customer
No track record? No problem. Here's how one fledgling start-up signed up 40 Fortune 500 companies as customers. Read more
How to Create an Extra Hour in Your Day
Don't think it's possible? Try these 10 tools to give yourself a productivity boost. Read more
Is Your Business Going Through Puberty?
You know those awkward growing pains? They happen to companies, too. Prepare for the inevitable changes with these tips. Read more
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
Apple to Launch App Tools for Non-Geeks
If Apple lives up to its promise, you'll be able to build apps yourself--no coding required. Read more
When It's Better Not to Listen to Customers
Customers often have their own ideas about how to build your products. That doesn't mean you should listen to them. Read more
Save a Struggling Business: 8 Tips
Starting a company from scratch has its appeal, but fixing a broken company can be more profitable... and satisfying. Read more
Toughen Up, Ladies: 7 Ways to Be a Better Negotiator
Studies show women lack confidence when it comes to asking for what they want. Here's how to get it back. Read more
The Worst Kind of Question You Can Ask
Stop sucking all the creativity out of the room. When you want ideas and feedback, don't ask for them like this. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
12 Ways to Attack Any Challenge
Stuck in a rut? Need to accomplish the impossible? Step right up. Here's how to get started. Read more
How to Make Smarter Decisions on the Fly
A better process to think through your choices when the stakes are high. Read more
How Not to Crash & Burn in Business
Running a business is like flying a plane: Lots of decisions to make and zero time to analyze them. Improve your gut instincts with these tips. Read more
6 Ways Successful People Stand Out
Substance trumps style in the long run. Here's how to make the kind of impression that lasts. Read more
5 Smart Moves to Steal from the Tech Industry
Strategies every start-up and small business can take from Apple, Facebook, Google, and other leaders in high tech. Read more
4 Brilliant Video Marketing Campaigns
Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos. Read more
6 Major Tech Innovations for 2012
These trends could make for huge opportunities--or huge disruptions to your business. Either way, they are ones to watch. Read more
Why the Best Product Doesn't Always Win
Entrepreneurs often think only the best product will let them succeed. But sometimes 'best' isn't what your customers really want. Read more
Why 'Idea' Should Be a Verb
Ideas without action aren't ideas--they're regrets. Read more
Note to Tech Start-ups: Cool Products Aren’t Enough
A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay. Read more
Can This Company Become the New Disney?
Rovio, the maker of the wildly popular Angry Birds game, has stolen a few pages from Disney's playbook. And it just might work. Read more
4 Ways Big Data Can Trick You
Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results. Read more
Need an Idea for a Killer New Business? Try This.
DocStoc CEO Jason Nazar needed a new product idea that might help grow the business. He got it--in a week. Here's how. Read more
How to Build a Great Team With Imperfect People
Your goal isn’t to ensure every employee is great; it's to ensure that collectively they'll be great. (There’s a big difference.) Read more
Why Premature Hype Kills Start-ups
If your beta product isn't ready for prime time, the last thing you need is attention from the media. Read more
6 Ways to Measure the Success of Any Project
Want to go from the beginning to the end of a project more efficiently? Make sure your team understands what success should look like. Read more
4 Principles Apple's Chief Designer Lives By
Jonathan Ive opens up about what makes Apple's design process work. Here's how to make it work at your company too. Read more
Don't Build Products. Build Platforms.
Google, Facebook, and Apple all went from single products to entire ecosystems. Five reasons why you should be just as ambitious. Read more
6 Ways BlackBerry Can Become Relevant Again
Are there any die-hard "CrackBerry" fans anymore? What RIM must do to win back the business crowd. Read more
You're Not as 'Green' as You Think
Chances are, your company is just a lightweight when it comes to being eco-friendly. Want to go hardcore? Here's what it takes. Read more
