Note to Tech Start-ups: Cool Products Aren’t Enough
A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay. Read more
Experimentation
Recent Experimentation Articles
Can This Company Become the New Disney?
Rovio, the maker of the wildly popular Angry Birds game, has stolen a few pages from Disney's playbook. And it just might work. Read more
4 Ways Big Data Can Trick You
Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results. Read more
Need an Idea for a Killer New Business? Try This.
DocStoc CEO Jason Nazar needed a new product idea that might help grow the business. He got it--in a week. Here's how. Read more
How to Build a Great Team With Imperfect People
Your goal isn’t to ensure every employee is great; it's to ensure that collectively they'll be great. (There’s a big difference.) Read more
Why Premature Hype Kills Start-ups
If your beta product isn't ready for prime time, the last thing you need is attention from the media. Read more
6 Ways to Measure the Success of Any Project
Want to go from the beginning to the end of a project more efficiently? Make sure your team understands what success should look like. Read more
4 Principles Apple's Chief Designer Lives By
Jonathan Ive opens up about what makes Apple's design process work. Here's how to make it work at your company too. Read more
Don't Build Products. Build Platforms.
Google, Facebook, and Apple all went from single products to entire ecosystems. Five reasons why you should be just as ambitious. Read more
6 Ways BlackBerry Can Become Relevant Again
Are there any die-hard "CrackBerry" fans anymore? What RIM must do to win back the business crowd. Read more
You're Not as 'Green' as You Think
Chances are, your company is just a lightweight when it comes to being eco-friendly. Want to go hardcore? Here's what it takes. Read more
Make Social Commerce Work: 7 Tips
Can you use Facebook and Twitter to sell? Maybe--but it's going to take some experimentation. Here are some ideas to try. Read more
Q&A: Meet Shaq, the Entrepreneur
The star athlete on why he's getting his Ph.D., how he chooses business ventures, and the weirdest pitch he's ever received. Read more
Will Clean Tech Be Bigger Than Web 2.0?
Why the start-up community remains bullish on the industry--despite its Solyndra-sized failures. Read more
SXSW Day 1: Startup Buses Take Texas
Arriving in San Antonio, 10 busloads worth of brand new companies unload their ideas on venture capitalists. And it gets crazy. Read more
Killing Your Start-up by Listening to Customers
Getting customer feedback is essential in the early stages of your company--but it's what you do with it that determines your fate. Read more
The Beauty of Epic Failures
They're painful. They're humiliating. And sometimes they're exactly what you need. Read more
The Antidote to Insecurity
Give in to your insecurity and the problem will only get worse. Here's how to confront it head on. Read more
Method's 4 Rules for Staying Innovative
Eric Ryan, co-founder of method home products, reveals the four things his company does to keep the creativity flowing. Read more
Have Tech Start-ups Lost Their Sense of Fun?
Google & Apple innovate to win--fun has little to do with it. But more whimsy is exactly what young start-ups need. Read more
How to Avoid Confrontation… and Still Succeed
Conflicts rarely end well, so it's natural to want to avoid them. But you can't hide from them forever. Read more
9 Things You Must Do to Be a Market Leader
A good product is only the cost of entry. If you're going to thrive, you'll need more than that. Read more
4 Launch Day Survival Tips
Expect zero sleep, testy employees, and tech glitches you never could have anticipated. Here's how GetHired.com made it through. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Build a Killer Enterprise App: 10 Rules
The best apps are always on, always alert, and always ready to help your employees seize an opportunity. Here's how to build one. Read more
The Little Things That Make or Break Your Business
Your product must be good--that's a given. But if you're going to win, it's about the experience . Read more
6 Start-up Tips From the World’s Biggest Tech Companies
Google and Microsoft were once start-ups. So how'd they get that big? We asked company executives to share their growth tips. Read more
Arab Spring... for High-Tech Teens?
A U.S. government-backed plan to spread the Silicon Valley vibe east--25 Arabic-speaking girls at a time. Read more
Inside Chicago's Start-up High School
How an unusual inner-city charter school plans to groom the next generation of tech entrepreneurs. Read more
Need a Revenue Boost? Try This Simple Formula
An easy way to break down your revenue goals into specific, actionable items. Read more
Why You Should Give Your Work Away for Free
If you're not devoting a small percentage of your time to working for free, you're making a big mistake. Read more
Why You’re Doing Customer Research All Wrong
Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why. Read more
10 Quick Tips to Become a Better Writer
It's not about being a highly skilled artist; you just just need to become a better technician with words. Here's how. Read more
Reignite Your Passion for the Business: 6 Tips
Somewhere along the way you lost the thrill of running your own business. Here's how to get it back. Read more
8 Nuggets of Wisdom Every Entrepreneur Needs
Advice to help you be more confident, manage more effectively, and sell more than you think you can. Read more
