Experimentation


Recent Experimentation Articles

6 Start-up Tips From the World’s Biggest Tech Companies

Google and Microsoft were once start-ups. So how'd they get that big? We asked company executives to share their growth tips.  Read more

Arab Spring... for High-Tech Teens?

A U.S. government-backed plan to spread the Silicon Valley vibe east--25 Arabic-speaking girls at a time.  Read more

Inside Chicago's Start-up High School

How an unusual inner-city charter school plans to groom the next generation of tech entrepreneurs.  Read more

Need a Revenue Boost? Try This Simple Formula

An easy way to break down your revenue goals into specific, actionable items.  Read more

Why You Should Give Your Work Away for Free

If you're not devoting a small percentage of your time to working for free, you're making a big mistake.  Read more

Why You’re Doing Customer Research All Wrong

Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why.  Read more

10 Quick Tips to Become a Better Writer

It's not about being a highly skilled artist; you just just need to become a better technician with words. Here's how.  Read more

Reignite Your Passion for the Business: 6 Tips

Somewhere along the way you lost the thrill of running your own business. Here's how to get it back.  Read more

8 Nuggets of Wisdom Every Entrepreneur Needs

Advice to help you be more confident, manage more effectively, and sell more than you think you can.  Read more

Why the World Drinks Espresso

How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank.  Read more

How Pinterest Really Makes Money: Should You Care?

How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it.  Read more

Banish Your Negativity Bias

Your brain is wired for negativity--but it's probably not helping you. Here's how to fight back.  Read more

The 9 Most Common Start-up Mistakes

Mistakes are a great way to learn. But why not skip the pain and suffering yourself--at least on these 9 mistakes.  Read more

How I Built a Lifestyle Business I Love

Most people wish they could say they do what they love. Here's how one business owner actually made it happen.  Read more

I Love You, You’re Fired

What do you do when the product you conceived, nurtured and loved, fails to thrive?  Read more

Accelerator vs. Incubator: What’s the Difference?

The terms sometimes get used interchangeably, but they're not the same thing. And that matters if you're thinking of applying.  Read more

10 Leadership Lessons From a Super Bowl Coach

Moves that every entrepreneur should steal from the Tom Coughlin playbook.  Read more

How the Super Bowl Shortchanged the Web

Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much.  Read more

How to Be Small and Scrappy — and Win

When you're up against some of the biggest competitors in the industry, you need to learn to play the game differently.  Read more

The Stealthiest Start-up Killer

It's the threat you never see coming. In fact, even after you crash and burn you still might not recognize it.  Read more

Hack Days: Not Just for Facebookers

As part of Facebook's IPO filing, founder Mark Zuckerberg praised the concept of the "hackathon." Could something similar benefit your company, even if you'r...  Read more

Negotiating for Wimps

How to ask for what you want -- and get it. Eleven tips for the confrontation-shy.  Read more

The Only Way to Become a Business Rock Star

Natural talent only takes you so far. This is what carries you the rest of the way.  Read more

Why Your Crowdfunded Campaign Tanked

You launched your idea on Kickstarter... but the crowds (and their wallets) never came. Here's what you did wrong.  Read more

How to Land a Great Columnist Gig

Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required.  Read more

4 Ways to Turn Less into More

Money, time, connections -- you need more of everything, right? Stop whining and start using your contraints to your advantage.  Read more

3 Things Every CEO Must Do in 2012

Put these on your list of tasks not to delegate this year.  Read more

7 Rules for Bootstrapping a Business

Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how.  Read more

4 Ways to Sell Unsexy Products

Got a great product that's all steak and no sizzle? Road ID co-founder Edward Wimmer on how to craft the killer pitch.  Read more

Why Single-Minded Obsession Sells

You've heard the advice, 'do one thing -- and do it really well.' Check out these companies that take the obsession to a whole new level.  Read more

The 6 Biggest Reasons You’ll Fail

Can you set out to fail? Yes, in fact, you can -- if you do one of the following things.  Read more

Start-up Marketing: Go Big or Grassroots?

With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it?  Read more

When Did Being Nice Get So Complicated?

Giving back to the community is harder than it looks. What would you do in a situation like this?  Read more

How to Excel at Anything

Hit a performance wall? Here are four ways to break through it.  Read more

How to Tell a Mentor He's Wrong

He's got the experience and the know-how, but his advice is off the mark. How to handle a mentor you don't agree with.  Read more