Experimentation


Recent Experimentation Articles

How to Land a Great Columnist Gig

Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required.  Read more

4 Ways to Turn Less into More

Money, time, connections -- you need more of everything, right? Stop whining and start using your contraints to your advantage.  Read more

3 Things Every CEO Must Do in 2012

Put these on your list of tasks not to delegate this year.  Read more

7 Rules for Bootstrapping a Business

Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how.  Read more

4 Ways to Sell Unsexy Products

Got a great product that's all steak and no sizzle? Road ID co-founder Edward Wimmer on how to craft the killer pitch.  Read more

Why Single-Minded Obsession Sells

You've heard the advice, 'do one thing -- and do it really well.' Check out these companies that take the obsession to a whole new level.  Read more

The 6 Biggest Reasons You’ll Fail

Can you set out to fail? Yes, in fact, you can -- if you do one of the following things.  Read more

Start-up Marketing: Go Big or Grassroots?

With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it?  Read more

When Did Being Nice Get So Complicated?

Giving back to the community is harder than it looks. What would you do in a situation like this?  Read more

How to Excel at Anything

Hit a performance wall? Here are four ways to break through it.  Read more

How to Tell a Mentor He's Wrong

He's got the experience and the know-how, but his advice is off the mark. How to handle a mentor you don't agree with.  Read more

5 Tips From an Accidental Entrepreneur

Joe Hill never planned to be an entrepreneur. But once he stumbled upon a great iPad app idea for his kids, he didn't look back.  Read more

Post Office Delays: How to Avoid a Cash Flow Crunch

Changes coming soon to the U.S. Postal Service will slow payments from your clients. Take steps to minimize the impact now.  Read more

How to Test Your Marketing: 5 Tips from YouSendIt

YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you.  Read more

Disruptive Innovation--One Pair of Glasses at a Time

Want to shake up an entire industry? Use this story as inspiration.  Read more

Meet the Real Mother of Invention: Persistence

For Jonas Eliasson to bring the Me-Mover to market, all it took was one eureka moment. And then 13 years of painstaking improvement.  Read more

How IdeaPaint Makes B2B Marketing Fun

Who says marketing to other businesses must be dull? Here's how one small company shakes things up.  Read more

Best Problem-Solving Tip: Don’t Be Afraid to Break Stuff

There are lots of tools designed to help you come up with innovative solutions. But sometimes the best one is a sledgehammer.  Read more

How to Counter-attack Those Big Box Web Deals

Amazon has an app to lure customers out of your stores. EBay's offering incentives to shop online. It's time to fight back -- with a counterintuitive strategy.  Read more

5 Jobs Every Entrepreneur Should Have Before Starting a Business

Think of it as the required curriculum in the School of Hard Knocks.  Read more

The Pivot (or How to Learn Humility in 4 Steps)

Start-up founders don't just wake up one day and decide to launch something entirely different. It's a gradual--and more grueling--process.  Read more

How to Launch a Pop-Up Shop

'Tis the season to try out a retail store -- no long-term commitment required. Here's the one piece of technology you need to get started.  Read more

How Miniskirts Changed the Food World Forever

Thanks to the innovative cuisine of Ferran Adria, few people can remember a time before molecular gastronomy. But what does that have to do with short hemlines?  Read more

How to Develop a Disruptive Product

One of the world's oldest publishing companies brought in a ringer to revolutionize the way the company does business. The result? The first fully-interactiv...  Read more

The Downside of Traditions

It's time to deeply question the traditions of the past and focus on reinventing the future. It's time to question. To imagine. To innovate.  Read more

Inc. 5000 Applicant of the Week: SpaceWorks Enterprises

By analyzing and directing future space technologies, SpaceWorks helps decide which aerospace projects should take flight and which should stay grounded.  Read more

Is the Oil and Gas Industry Getting a Bad Rap?

I’ve been researching the oil and gas industry lately.  This industry has a negative stigma attached to it as being very environmentally insens...  Read more

5 Rules of Success From Brooklyn's DIY Masters

Experts on makeshift innovation held court at the first DIY Business Association Conference in Brooklyn. They share their unconventional wisdom with Inc.com.  Read more

7 Steps to a Culture of Innovation

Hyper-growth companies often credit a culture of innovation as their primary driver of success. They deploy creative thinking to attack problems big and smal...  Read more

The Case Against "Sexy" Innovation

What the world needs isn't more ideas—it's better, more innovative systems for executing them, says author and ChangeLabs founder Peter Sheahan.  Read more

Innovation: Silicon-Based LED Chips

Bridgelux says it has developed a cheaper way to produce LED bulbs.  Read more

Google Prank Becomes a Reality

On April Fool's Day, the prank that was the biggest hit in the office was Google Mo...  Read more

Beyond Googling Yourself: Greplin

Admit it, you've Googled yourself to see what pops up.  When I Google myself, what comes up on the first page is my company's website, Inc.com, Wikip...  Read more

Why Math and Science are The New Cool Subjects

Neal Bascomb discusses his new book on the FIRST technology competition and the high school students whose hard work makes it possible.  Read more

IBM’s Super Computer Watson

On February 16 th , IBM's super computer, named Watson, Read more