Experimentation


Recent Experimentation Articles

Coming Soon: The Earth, Live From Space

Meet the scrappy young start-up aiming to be the first to offer streaming video of Earth from the International Space Station.  Read more

Surprising Way to Get Employees to Stay

How's this for counterintuitive? Maybe the best way to get employees to stick around is to encourage them to leave.  Read more

Train Yourself to Be an Optimist: 4 Steps

Optimistic people are happier, healthier, more successful, and have longer lives. You can be one of them.  Read more

Go From Employee to Entrepreneur: 4 Tips

Use the skills, industry knowledge, and contacts you have today to set your business up for success.  Read more

Groovy: New Communes Cater to Entrepreneurs

Forget peace and love. These communes aim to see what happens when smart entrepreneurs spend every minute together.  Read more

Hardware Wants to Be Free

Technology is getting cheap--so cheap, in fact, that gadgets alone may cease to be the moneymakers. Tech start-ups, take note.  Read more

Where to Invest Your Tech Budget

Before you decide how to spend your tech dollars, check out where other companies are investing.  Read more

3D Printing Has a Bright Future With Dark Problems

DIY gunsmithing is just one potential issue 3D printer companies must decide how to handle. But there are many more risks on the horizon.  Read more

Cars: The Next Big Advertising Platform?

Connected cars are taking mobile marketing to a whole new level. Here's what to expect.  Read more

3 Steps to Turn Around a Failing Company

"Turnaround King" Grant Cardone says you may think you know what's ailing your company--but you're almost certainly wrong.  Read more

7 Easily Avoidable Reasons Why Entrepreneurs Fail

You have no excuse not to see these potential hurdles coming--so don't let them trip you up.  Read more

4 Tips to Expand Your Niche Business

The potential opportunities might be much bigger and broader than you think. Think outside your niche with these tips.  Read more

Why Didn't Fred Wilson (& Other VCs) Invest in 2012?

A handful of prominent tech VCs didn't make any early-stage start-up investments in 2012. Is it time for founders to worry?  Read more

How Not to Do Target Marketing

Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want.  Read more

It's Not Rocket Science: Eliminate Stress

When it feels like everything is on the line and you just can't get a grip, try one of these ridiculously easy strategies to keep your cool.  Read more

4 Ways to Embrace Big Data

Here's a handful of useful tools to collect the kind of data you need to make better business decisions.  Read more

4 Tips to Take Your Company to the Next Level

Stuck at a plateau? Here are four things that could help your business reach new heights.  Read more

Why Money Can Hurt Your Marketing

The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing.  Read more

Is It Human Nature to Stifle Big Ideas?

Investors say they want big, bold start-up ideas--but their investments suggest otherwise. What's an entrepreneur to do?  Read more

One Business Decision That Changes Everything

Derek Sivers--successful entrepreneur, speaker, and blogger--explains the basic decision every entrepreneur needs to make.  Read more

4 Most Important Qualities of an Entrepreneur

Forget about your business idea--most of them don't pan out anyway. Here's what it really takes to succeed.  Read more

How to Turn a Commodity into a Unique Business

Here's how one founder turned popcorn--yes, popcorn--into a multi-million dollar company.  Read more

The Next Big Thing in Ads

With the help of NFC-enabled smartphones, ads are getting even more interactive. But are they right for your company?  Read more

The Case Against Holiday Sales

This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play.  Read more

Is Your Start-up Built to Survive?

During and in the wake of Hurricane Sandy, a certain kind of start-up thrived. Here's why--and what you should learn from it.  Read more

6 TED Talks Every Entrepreneur Should Watch

A handful of sage speakers lay out research and advice business owners everywhere should heed.  Read more

How to Bulletproof Your Company Culture

Growth often comes at a cost: Acquisitions and fast hiring decisions can wreak havoc on your company culture. Here's how not to let it happen.  Read more

Ex-Boss's Confession: 'Analytics Saved My Career'

The company had a vision of where it needed to go--but no map to get there. Here's how a little data saved the day.  Read more

Break: The Most Important Part of Breakthrough

Patterns and rules can be good. But sometimes you need to break them to create a breakthrough business.  Read more

9 Tips to Turn an Idea into a Business

Here's a straightforward approach to analyze a product's potential and bring it to market.  Read more

3 Reasons Your Start-up Should Tackle Really Big Problems

It's certainly not an easy entrepreneurial path, but one VC says there's never been a better time to pursue big ideas that solve thorny problems.  Read more

Start-up DNA? Signs Facebook Hasn't Lost It

The social media company recently stopped testing its own Pinterest-like feature. It was a smart move--and one any company can learn from.  Read more

The Doomsday Prediction You Should Heed

Whether it's right or wrong, there are good reasons to pay attention to this grim economic prediction.  Read more

What the Drive-Through Window Can Teach You

Don't run a fast-food business? It doesn't matter. Any company could stand to improve the efficiency of its operations.  Read more

4 Secrets to Get Inside Your Customers' Heads

"Extreme research" can help you build products customers love. Here's how one company does it.  Read more