Experimentation


Recent Experimentation Articles

SXSW Day 1: Startup Buses Take Texas

By Christine Lagorio |  Mar 12, 2012

Arriving in San Antonio, 10 busloads worth of brand new companies unload their ideas on venture capitalists. And it gets crazy.  Read more


Killing Your Start-up by Listening to Customers

By Steve Blank |  Mar 8, 2012

Getting customer feedback is essential in the early stages of your company--but it's what you do with it that determines your fate.  Read more


The Beauty of Epic Failures

By Christina DesMarais |  Mar 7, 2012

They're painful. They're humiliating. And sometimes they're exactly what you need.  Read more


The Antidote to Insecurity

By Jeff Haden |  Mar 7, 2012

Give in to your insecurity and the problem will only get worse. Here's how to confront it head on.  Read more


Method's 4 Rules for Staying Innovative

By Chris Mittelstaedt |  Mar 7, 2012

Eric Ryan, co-founder of method home products, reveals the four things his company does to keep the creativity flowing.  Read more


Have Tech Start-ups Lost Their Sense of Fun?

By Erik Sherman |  Mar 6, 2012

Google & Apple innovate to win--fun has little to do with it. But more whimsy is exactly what young start-ups need.  Read more


How to Avoid Confrontation… and Still Succeed

By Jeff Haden |  Mar 6, 2012

Conflicts rarely end well, so it's natural to want to avoid them. But you can't hide from them forever.  Read more


9 Things You Must Do to Be a Market Leader

By Ilya Pozin |  Mar 6, 2012

A good product is only the cost of entry. If you're going to thrive, you'll need more than that.  Read more


4 Launch Day Survival Tips

By John Brandon |  Mar 1, 2012

Expect zero sleep, testy employees, and tech glitches you never could have anticipated. Here's how GetHired.com made it through.  Read more


How Savvy Start-ups Get Attention at SXSW

By Tara Hunt |  Feb 29, 2012

It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past.  Read more


Build a Killer Enterprise App: 10 Rules

By Jeff Haden |  Feb 28, 2012

The best apps are always on, always alert, and always ready to help your employees seize an opportunity. Here's how to build one.  Read more


The Little Things That Make or Break Your Business

By Michelle Greenwald |  Feb 24, 2012

Your product must be good--that's a given. But if you're going to win, it's about the experience .  Read more


6 Start-up Tips From the World’s Biggest Tech Companies

By John Brandon |  Feb 23, 2012

Google and Microsoft were once start-ups. So how'd they get that big? We asked company executives to share their growth tips.  Read more


Arab Spring... for High-Tech Teens?

By Christina DesMarais |  Feb 23, 2012

A U.S. government-backed plan to spread the Silicon Valley vibe east--25 Arabic-speaking girls at a time.  Read more


Inside Chicago's Start-up High School

By Christina DesMarais |  Feb 22, 2012

How an unusual inner-city charter school plans to groom the next generation of tech entrepreneurs.  Read more


Need a Revenue Boost? Try This Simple Formula

By Ilya Pozin |  Feb 20, 2012

An easy way to break down your revenue goals into specific, actionable items.  Read more


Why You Should Give Your Work Away for Free

By Jeff Haden |  Feb 17, 2012

If you're not devoting a small percentage of your time to working for free, you're making a big mistake.  Read more


Why You’re Doing Customer Research All Wrong

By Erik Sherman |  Feb 17, 2012

Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why.  Read more


10 Quick Tips to Become a Better Writer

By Jeff Haden |  Feb 16, 2012

It's not about being a highly skilled artist; you just just need to become a better technician with words. Here's how.  Read more


Reignite Your Passion for the Business: 6 Tips

By Jeff Haden |  Feb 14, 2012

Somewhere along the way you lost the thrill of running your own business. Here's how to get it back.  Read more


8 Nuggets of Wisdom Every Entrepreneur Needs

By Jeff Haden |  Feb 13, 2012

Advice to help you be more confident, manage more effectively, and sell more than you think you can.  Read more


Why the World Drinks Espresso

By Erik Sherman |  Feb 9, 2012

How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank.  Read more


How Pinterest Really Makes Money: Should You Care?

By Tara Hunt |  Feb 9, 2012

How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it.  Read more


Banish Your Negativity Bias

By Jeff Haden |  Feb 8, 2012

Your brain is wired for negativity--but it's probably not helping you. Here's how to fight back.  Read more


The 9 Most Common Start-up Mistakes

By Jeff Haden |  Feb 8, 2012

Mistakes are a great way to learn. But why not skip the pain and suffering yourself--at least on these 9 mistakes.  Read more