Exploiting Idea Marketplaces


Recent Exploiting Idea Marketplaces Articles

The Pinterest Effect

Starting to see more photos arranged in grids? Here's a look at why the Pinterest look is taking over web design.  Read more

Why Nice People Will Sabotage You

How to keep quiet politeness from killing your sales, marketing and probably your business.  Read more

5 Smart Moves to Steal from the Tech Industry

Strategies every start-up and small business can take from Apple, Facebook, Google, and other leaders in high tech.  Read more

4 Brilliant Video Marketing Campaigns

Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos.  Read more

6 Major Tech Innovations for 2012

These trends could make for huge opportunities--or huge disruptions to your business. Either way, they are ones to watch.  Read more

Should You Pay to Launch to a Crowd?

Tech entrepreneurs flock to pricey events for the networking and the potential prize money. But there are cheaper ways to launch to the masses.  Read more

Why the Best Product Doesn't Always Win

Entrepreneurs often think only the best product will let them succeed. But sometimes 'best' isn't what your customers really want.  Read more

Why 'Idea' Should Be a Verb

Ideas without action aren't ideas--they're regrets.  Read more

Note to Tech Start-ups: Cool Products Aren’t Enough

A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay.  Read more

Can This Company Become the New Disney?

Rovio, the maker of the wildly popular Angry Birds game, has stolen a few pages from Disney's playbook. And it just might work.  Read more

4 Ways Big Data Can Trick You

Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results.  Read more

Turn a Hunch Into a Strategy

A low-cost, low-effort way to test your instincts--and prove a meaningful insight--before it's too late.  Read more

How to Land an Amazing Mentor: 5 Tips

Karmaloop CEO Greg Selkoe on how he found two mentors who taught him most of what he knows now about running a $130 million company.  Read more

Need an Idea for a Killer New Business? Try This.

DocStoc CEO Jason Nazar needed a new product idea that might help grow the business. He got it--in a week. Here's how.  Read more

How to Cultivate Collective Intelligence

Unleash your worker bees. The power of swarms and cooperation to attack business problems.  Read more

Why the Capital Gains Tax Hurts Entrepreneurs

The capital gains tax has been touted as the brass ring for business owners. But if you self-fund your growth, it's anything but.  Read more

Reid Hoffman Wants You to Invest His Money

The LinkedIn co-founder is lending $1 million to struggling entrepreneurs around the world and you can help decide who gets it.  Read more

Don't Build Products. Build Platforms.

Google, Facebook, and Apple all went from single products to entire ecosystems. Five reasons why you should be just as ambitious.  Read more

6 Ways BlackBerry Can Become Relevant Again

Are there any die-hard "CrackBerry" fans anymore? What RIM must do to win back the business crowd.  Read more

You're Not as 'Green' as You Think

Chances are, your company is just a lightweight when it comes to being eco-friendly. Want to go hardcore? Here's what it takes.  Read more

PayPal Here Takes Aim at Square

Who will win? Doesn't matter--small businesses stand to gain as these mobile payment platforms try to out-innovate each other.  Read more

Make Social Commerce Work: 7 Tips

Can you use Facebook and Twitter to sell? Maybe--but it's going to take some experimentation. Here are some ideas to try.  Read more

Will Clean Tech Be Bigger Than Web 2.0?

Why the start-up community remains bullish on the industry--despite its Solyndra-sized failures.  Read more

Kony 2012: How to Make a Video Go Viral

Almost overnight, millions of people watched and shared this 30-minute video. Here are five things it got right.  Read more

2 Start-ups at SXSW Trying to Disrupt the Economy

Location-based apps are this year's SXSW GroupMe and Twitter. Zaarly and LocalMind are two to put on your radar.  Read more

How to Win a Tech Start-up Competition

Investors reveal what grabs their attention--and what makes them cringe.  Read more

How New Orleans Re-Started

New Orleans Mayor Mitch Landrieu on the roadblock that keeps cities--and start-up founders--from solving big problems.  Read more

Become a Household Name: 5 Tips

You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight.  Read more

Have Tech Start-ups Lost Their Sense of Fun?

Google & Apple innovate to win--fun has little to do with it. But more whimsy is exactly what young start-ups need.  Read more

9 Things You Must Do to Be a Market Leader

A good product is only the cost of entry. If you're going to thrive, you'll need more than that.  Read more

Facebook Mobile Ads: Don't Believe the Hype

Why you should think twice about an advertising scheme coming from a company that's about to IPO.  Read more

8 Guaranteed Ways to Drive Customers Away

If your long-term customers are leaving--and not coming back--you're probably making one of these mistakes.  Read more

From Old Pfizer Campus to Start-up Hub

A sprawling campus with 16,000 square feet spread across 174 acres created 11 start-ups last year. Now it's aiming even bigger.  Read more

How Savvy Start-ups Get Attention at SXSW

It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past.  Read more

Is Your Social Media Marketing a Turn Off?

Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think.  Read more