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Field Research




Recent Field Research Articles

3 Ways to Shrink Your Start-up Legal Costs

The average legal bill even before VC financing can run more than $20,000. Why pay that when DIY options abound?  Read more


Accelerator vs. Incubator: What’s the Difference?

The terms sometimes get used interchangeably, but they're not the same thing. And that matters if you're thinking of applying.  Read more


10 Leadership Lessons From a Super Bowl Coach

Moves that every entrepreneur should steal from the Tom Coughlin playbook.  Read more


Why Your Crowdfunded Campaign Tanked

You launched your idea on Kickstarter... but the crowds (and their wallets) never came. Here's what you did wrong.  Read more


How to Land a Great Columnist Gig

Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required.  Read more


7 Rules for Bootstrapping a Business

Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how.  Read more


When Did Being Nice Get So Complicated?

Giving back to the community is harder than it looks. What would you do in a situation like this?  Read more


How to Excel at Anything

Hit a performance wall? Here are four ways to break through it.  Read more


How to Test Your Marketing: 5 Tips from YouSendIt

YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you.  Read more


Disruptive Innovation--One Pair of Glasses at a Time

Want to shake up an entire industry? Use this story as inspiration.  Read more


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