community
Conducting Field Research
Do you want to know what your customers really think of your company? Observe how they use your product or service in their own home or work environment to gain greater insight. Read more
Field Research
How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research. Read more
How to Conduct Qualitative Market Research
A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money. Read more
How to Conduct Competitive Research
Who are your closest rivals—and how do they talk about themselves, as well as your company? It's time to find out. Read more
Recent Field Research Articles
3 Ways to Shrink Your Start-up Legal Costs
The average legal bill even before VC financing can run more than $20,000. Why pay that when DIY options abound? Read more
Accelerator vs. Incubator: What’s the Difference?
The terms sometimes get used interchangeably, but they're not the same thing. And that matters if you're thinking of applying. Read more
10 Leadership Lessons From a Super Bowl Coach
Moves that every entrepreneur should steal from the Tom Coughlin playbook. Read more
Why Your Crowdfunded Campaign Tanked
You launched your idea on Kickstarter... but the crowds (and their wallets) never came. Here's what you did wrong. Read more
How to Land a Great Columnist Gig
Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required. Read more
7 Rules for Bootstrapping a Business
Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how. Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
How to Excel at Anything
Hit a performance wall? Here are four ways to break through it. Read more
How to Test Your Marketing: 5 Tips from YouSendIt
YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you. Read more
Disruptive Innovation--One Pair of Glasses at a Time
Want to shake up an entire industry? Use this story as inspiration. Read more
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