Field Research




Recent Field Research Articles

How to Validate Your Start-up Idea

Will that brilliant business idea really take off? Here are five ways to test it-- before you invest too much time and money.  Read more

Dramatically Increase Your Revenue: 6 Tips

Want to find hidden opportunities? Ask your customers these questions--but only after you've made the sale.  Read more

Why Web Companies Have Trouble Making Money

Why can't some of the most popular start-ups on the Web translate users into dollars?  Read more

The Next 3 Biggest Things in Tech

The president of VC firm Intel Capital reveals the three biggest areas for growth and innovation in the technology industry.  Read more

An App to Bring the Supply Chain into the 21st Century

It's a simple idea: a 3D search tool for industrial parts. But it could have huge implications for a process that has been costly, inefficient, and opaque.  Read more

Why Going 'Green' Won't Be Optional in the Future

The Honest Company co-founder Christopher Gavigan explains why cleaner, greener products won't be a competitive edge--they'll be the cost of entry soon.  Read more

Eric Ries: Whatever You Do, Make the Customer King

The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process.  Read more

The 1 Percent Fallacy

You've probably heard this one before: Your start-up needs only 1 percent of the market, and you're golden. If only that were so easy.  Read more

Most Important Task You're Ignoring

Answering emails, putting out fires--those are important. But one founder suggests something else should take up at least 25 percent of your day.  Read more

8 Business Principles That Never Go Out of Style

Want trendy, flavor-of-the-month management ideas? You won't find 'em on this list.  Read more

Paradox of Real-Time Data: No Time Left for Business

Up-to-the-minute updates were supposed to make you more efficient. What the heck happened?  Read more

VCs Bet $1.4 Billion on Big Data in 2012

According to a new report, total investment dollars went down last year, but the number of deals and exits soared.  Read more

Want to Expand into China? Read This First

Heading to China isn't right for every company--and even if it is for yours, it won't be easy. Here are three things to remember.  Read more

What Nepalese Mountaineers Can Teach You About Business

Sherpas are famous for trekking to the summit of Mount Everest. But one entrepreneur says they have much to teach the business world.  Read more

An Acquisition Without the Acrimony?

Lots of acquisitions lead to redundancies, lay-offs, and ultimately unhappy marriages. But they don't have to be that way.  Read more