Field Research




Recent Field Research Articles

Why an IPO Can Kill Your Innovation

A Stanford study finds that tech companies undergo a major innovation slowdown after going public.  Read more

One Test Every Entrepreneur Must Take

Why you decide to start a business of your own matters almost as much as what kind of business you start.  Read more

Hardware Wants to Be Free

Technology is getting cheap--so cheap, in fact, that gadgets alone may cease to be the moneymakers. Tech start-ups, take note.  Read more

Easiest Way to Win Friends and Influence People

Charm is good and cleverness never hurts. But there's one very simple thing you can do to create instant rapport with someone else.  Read more

Where to Invest Your Tech Budget

Before you decide how to spend your tech dollars, check out where other companies are investing.  Read more

3 Steps to Turn Around a Failing Company

"Turnaround King" Grant Cardone says you may think you know what's ailing your company--but you're almost certainly wrong.  Read more

7 Easily Avoidable Reasons Why Entrepreneurs Fail

You have no excuse not to see these potential hurdles coming--so don't let them trip you up.  Read more

Rise of the Microserver

Go ahead and keep your data in-house. Thanks to some of the macro names in computing, servers are going micro and getting more efficient.  Read more

Biggest Tech Trends of 2012

After a year's worth of hardware and software news, these six developments are the ones to remember.  Read more

How Not to Do Target Marketing

Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want.  Read more