Competitive Intelligence on a Shoestring
You can learn a lot by researching online and targeting the right people.
Read storyField Research
How to Conduct Market Research
A guide to using market research to understand who your customers are and what they want
Read storySpies Like Us
An interview with Tom Stemberg, CEO and chairman of Staples, Inc. Stemberg describes the industry information he gathers by playing mystery shopper at his competitors'--and his own--stores.
Read storyCreation Nation
Wondering where the next hot food ... hit toy ... big band ... miracle drug will come from? Chances are, from entrepreneurs just like you who are furiously creating new products for the country's biggest corporations. Are small companies America's new R
The New Market Research
Forget focus groups and mail surveys; with constantly changing markets and ever-increasing competition, companies are finding new ways to determine what customers really want.
Read storyRecent Field Research Articles
How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research. Read story
Jump Start Your Business
Spend 48 sleepless hours with America's top new-product idea man. Read story
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