Field Research


Recent Field Research Articles

Most Important Task You're Ignoring

Answering emails, putting out fires--those are important. But one founder suggests something else should take up at least 25 percent of your day.  Read more

8 Business Principles That Never Go Out of Style

Want trendy, flavor-of-the-month management ideas? You won't find 'em on this list.  Read more

Paradox of Real-Time Data: No Time Left for Business

Up-to-the-minute updates were supposed to make you more efficient. What the heck happened?  Read more

VCs Bet $1.4 Billion on Big Data in 2012

According to a new report, total investment dollars went down last year, but the number of deals and exits soared.  Read more

Want to Expand into China? Read This First

Heading to China isn't right for every company--and even if it is for yours, it won't be easy. Here are three things to remember.  Read more

What Nepalese Mountaineers Can Teach You About Business

Sherpas are famous for trekking to the summit of Mount Everest. But one entrepreneur says they have much to teach the business world.  Read more

Need an Idea? Try Reinventing the Obvious

There's a better way to pay for dinner--at least according to this start-up. The founders explain the origins of the idea.  Read more

Jerry Maguire Was Right

Two business owners decided to stop seeking wealth for its own sake and start putting their clients first. Here's what happened.  Read more

Got Funding? 7 Things to Do Now

It's too easy to lose focus after reaching this all-important milestone. Stay the course postfunding with these tips.  Read more

Too Big to Ignore: The Data Revolution

Data is changing business as you know it. Check out this excerpt from the forthcoming book, Too Big to Ignore: The Business Case for Big Data.   Read more

3 Reasons to Hold a Start-Up Contest

Think of it as part marketing, part market research. Here's why a launching a contest for other start-ups is a smart business move.  Read more

E-commerce Tops $1 Trillion in 2012

This is probably the most important stat you'll see this year. The question is, what's your game plan now?  Read more

Top 5 Start-up Acquirers of 2012

Large companies spent a collective $84 billion to buy tech start-ups last year. Check out who made the most deals and what motivated them.  Read more

Whom You Sit Next to Matters More Than You Think

Chicago incubator 1871 operates on the assumption that brilliant tech ideas get better only when they're in proximity to others.  Read more

Advice From the 23-Year-Old Who Said No to Mark Cuban

Want to scale quickly? Meet the young entrepreneur who did it after he turned down a $200,000 check on "Shark Tank."  Read more

5 Reasons to Get Your Hands Dirty

This exec spent nine months doing every job at his company before becoming CEO. What he learned helped him triple revenue in five years.  Read more

7 Iconic Bands that Changed the Business of Music

These trailblazers all sparked major changes in the music business. Use their examples as inspiration to shake up your industry.  Read more

Outsourcing Is Overrated

Labor costs aren't everything. Just ask this Taiwanese entrepreneur--she built a thriving manufacturing business right here in the U.S.  Read more

Surprising Way to Get Employees to Stay

How's this for counterintuitive? Maybe the best way to get employees to stick around is to encourage them to leave.  Read more

Why an IPO Can Kill Your Innovation

A Stanford study finds that tech companies undergo a major innovation slowdown after going public.  Read more

One Test Every Entrepreneur Must Take

Why you decide to start a business of your own matters almost as much as what kind of business you start.  Read more

Hardware Wants to Be Free

Technology is getting cheap--so cheap, in fact, that gadgets alone may cease to be the moneymakers. Tech start-ups, take note.  Read more

Easiest Way to Win Friends and Influence People

Charm is good and cleverness never hurts. But there's one very simple thing you can do to create instant rapport with someone else.  Read more

Where to Invest Your Tech Budget

Before you decide how to spend your tech dollars, check out where other companies are investing.  Read more

3 Steps to Turn Around a Failing Company

"Turnaround King" Grant Cardone says you may think you know what's ailing your company--but you're almost certainly wrong.  Read more

Rise of the Microserver

Go ahead and keep your data in-house. Thanks to some of the macro names in computing, servers are going micro and getting more efficient.  Read more

Biggest Tech Trends of 2012

After a year's worth of hardware and software news, these six developments are the ones to remember.  Read more

How Not to Do Target Marketing

Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want.  Read more

It's Not Rocket Science: Eliminate Stress

When it feels like everything is on the line and you just can't get a grip, try one of these ridiculously easy strategies to keep your cool.  Read more

4 Ways to Embrace Big Data

Here's a handful of useful tools to collect the kind of data you need to make better business decisions.  Read more

Best 2012 Books for Entrepreneurs

Inspiration can come from anywhere. These nine books may not all fit into the "business book" genre, but they're still must-reads.  Read more

Windows 8: The Next Frontier for App Developers

Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs.  Read more

How Much Poor Performers Cost You

Chances are, you're spending too much time on employees who don't deliver. Here are seven tips to pull yourself out of the time suck.  Read more

Does Sex Sell, or Just Make Customers Impatient?

Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not.  Read more

Why You Need to Choose New Heroes

It's great to have role models you admire--unless they're holding you back from reaching your true potential.  Read more