Rise of the Microserver
Go ahead and keep your data in-house. Thanks to some of the macro names in computing, servers are going micro and getting more efficient. Read more
Field Research
Recent Field Research Articles
Biggest Tech Trends of 2012
After a year's worth of hardware and software news, these six developments are the ones to remember. Read more
How Not to Do Target Marketing
Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want. Read more
It's Not Rocket Science: Eliminate Stress
When it feels like everything is on the line and you just can't get a grip, try one of these ridiculously easy strategies to keep your cool. Read more
4 Ways to Embrace Big Data
Here's a handful of useful tools to collect the kind of data you need to make better business decisions. Read more
Best 2012 Books for Entrepreneurs
Inspiration can come from anywhere. These nine books may not all fit into the "business book" genre, but they're still must-reads. Read more
Windows 8: The Next Frontier for App Developers
Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs. Read more
How Much Poor Performers Cost You
Chances are, you're spending too much time on employees who don't deliver. Here are seven tips to pull yourself out of the time suck. Read more
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
Why You Need to Choose New Heroes
It's great to have role models you admire--unless they're holding you back from reaching your true potential. Read more
6 TED Talks Every Entrepreneur Should Watch
A handful of sage speakers lay out research and advice business owners everywhere should heed. Read more
Want to Spy on Rivals? There's an App for That
Social media can offer lots of clues into your competitors' strategies. The trouble is capturing all that data. A new app promises to do it for you. Read more
4 Lessons From Nate Silver's Election Predictions
Why do big election predictions matter? They offer key lessons about how to be smart with 'big' data. Read more
9 Tips to Turn an Idea into a Business
Here's a straightforward approach to analyze a product's potential and bring it to market. Read more
4 Secrets to Get Inside Your Customers' Heads
"Extreme research" can help you build products customers love. Here's how one company does it. Read more
How to Avoid Premature Evacuation
Don't think your start-up idea is going to fly? Don't abandon it yet. You don't know if it's going to work unless you ask your customers. Read more
How to Start a Small Business in a Few Hours
Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think. Read more
Business Plans Are a Waste of Time. Here's What to Do Instead
Throw your business plan in the recycling bin. Instead, focus on your team and on getting to market as quickly as you can. Read more
Is Your Business Franchise-Worthy? 4 Ways to Tell
Is your industry growing? Is your concept appealing to other people? If so, your business may have franchise potential. Read more
How to Make Huge Decisions
The power of a group is great when you need to get things done. When you need to make a huge decision, not so much. Read more
Inventor's Dilemma
A 3D printer knew its technology would let customers' imaginations run wild. But it never anticipated anyone would come up with this. Read more
Beware the VC Fad Factor
An annual ranking of top start-ups suggests VC funding and success go hand in hand. That's one huge mistake you don't want to make. Read more
Future of Mobile Apps: 4 Predictions
More than 5,500 software developers were asked to look into their crystal balls. Here's what they saw. Read more
The Next Big Thing Beyond Great Design
A well-designed product used to be all you needed to get noticed. But good design has gone mainstream, so it's time to up the ante. Read more
Where Did All the Solar Start-ups Go?
First it was hot, then after Solyndra's collapse... it was not. But solar is still a growth industry--if you know what you're getting into. Read more
Go Back to School This Fall--For Free
Want to get an edge? Tap into the free business and tech classes online taught by some of country's top universities. Read more
New Patent Rules: What You Need to Know
Sweeping changes to patent legislation just went into effect, and more are on the way. Here's how they will affect your business. Read more
How to Handle Rejection: 4 Tips
Hearing the word "no"--repeatedly--comes with the territory of launching your own business. Here's how to keep it from bringing you down. Read more
A Looming Apocalypse?
It's become so easy to start a tech company, argues one entrepreneur, that founders are missing early warning signs that their ship is sinking. Read more
How One Start-up Aims to Save the World With Tubes
Meet a Chile-based start-up with grand ambitions: bringing fresh water to developing cities faster and more cheaply than ever before. Read more
How to Go Freemium (and Not Go Broke)
Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks. Read more
Why Office Hierarchies Are Good for Business
New research suggests that hierarchies make companies more productive. (But too much testosterone does not.) Read more
4 Tips to Dramatically Improve Any Skill
Practice does not, in fact, always make perfect. Here's an easy way to make sure all that work pays off. Read more
Patent Research Just Got Easier
An IP lawyer dishes on Google's search tools for patent-seekers--and what every start-up should know before heading down that path. Read more
The $8 Can of Diet Coke
If your prices are well above the norm, is it your responsibility to make sure customers know that upfront? Read more
