5 Videos You Must Watch Before Starting a Business
As any seasoned entrepreneur can tell you, starting a business is not always easy. From leadership to fundraising to recruiting, there are plenty of potholes in which you can get stuck as a fledgling founder.
Luckily, you can learn from the experiences of successful entrepreneurs who were once in your shoes.
Here are five videos to check out before launching your own business.
Simon Sinek on Motivation
The key to a successful product or service depends on the motive that drives it. Simon Sinek, author of the book Start With Why, believes that people "don't buy what you do, they buy why you do it." In this video, he explains how to clarify your start-up's message--and make sure the "why" drives everything that you do.
Barbara Corcoran on Defeating Naysayers
Sometimes a little road block is exactly what you need to get creative. Barbara Corcoran, founder of real-estate business The Corcoran Group, cites an old boyfriend and former business partner as the driving force behind her success--even after he told her she'd fail.
The Kauffman Foundation on Funding
Funding your business plan can seem daunting, and there are plenty of "experts" willing to tell you who you should and should not approach for investment cash. So what do you do: Borrow from family? Max out your credit cards? Pray for an Angel investor, or trade off company ownership to a VC? In this video, the Kauffman Foundation explains the pros and cons of each funding option--giving you the tools you need to make your own decisions.
Tony Hsieh on Recruiting
There's nothing more valuable than human capital, and startup founders will be the first to tell you that the employees you hire can make or break your business. So its no wonder that many of them have strict policies in place for hiring people who fit their culture. Tony Hsieh of the online shoe retailer Zappos describes his own approach to hiring in this video.
Tim Harford on Trial and Error
Writer and economist Tim Harford understands the importance of failure. In this video, he points to some of the best examples of trial-and-error in the business world--and explains that "failure" is just another word for "evolution."