"We're always looking for new ways to get our brand in front of people. If that means a little bit of controversy, so be it."

This is what MeUndies founder Jonathan Shokrian told PandoDaily about the company's sexy new ad campaign...which just launched on a porn site.

MeUndies, a Los Angeles-based subscription underwear and apparel start-up, will reportedly host an ongoing ad campaign on a 2-month-old porn site called PaintBottle.com.

According to Shokrian, the idea came from one of MeUndies' investors, who read favorable coverage of the Canadian-based porn hub in a mainstream news publication.

Of course, MeUndies is also accustomed to bucking taboos: The company already tucks condoms in with its skivvy shipments.

So what's the pay off for MeUndies?

Try a huge, virtually untapped audience.

“Half of the Internet-connected populous watches adult content. That’s more than the viewership for Netflix, Hulu, HBO GO, Amazon Instant Video, and all other forms of TV-on-the-Web entertainment combined. Yet adult sites remain littered with low-resolution images and giant banner ads--artifacts of an Internet that is a decade past," PaintBottle founder John Phillips told the outlet.

"We offer an adult platform through which non-adult, mainstream advertisers can target this massive and mature audience."