WIRE

MeUndies' Controversial New Ad Campaign

MeUndies announces an ad campaign on a porn site. Crazy or brilliant?
Advertisement

"We're always looking for new ways to get our brand in front of people. If that means a little bit of controversy, so be it."

This is what MeUndies founder Jonathan Shokrian told PandoDaily about the company's sexy new ad campaign...which just launched on a porn site.

MeUndies, a Los Angeles-based subscription underwear and apparel start-up, will reportedly host an ongoing ad campaign on a 2-month-old porn site called PaintBottle.com.

According to Shokrian, the idea came from one of MeUndies' investors, who read favorable coverage of the Canadian-based porn hub in a mainstream news publication.

Of course, MeUndies is also accustomed to bucking taboos: The company already tucks condoms in with its skivvy shipments.

So what's the pay off for MeUndies?

Try a huge, virtually untapped audience.

“Half of the Internet-connected populous watches adult content. That’s more than the viewership for Netflix, Hulu, HBO GO, Amazon Instant Video, and all other forms of TV-on-the-Web entertainment combined. Yet adult sites remain littered with low-resolution images and giant banner ads--artifacts of an Internet that is a decade past," PaintBottle founder John Phillips told the outlet.

"We offer an adult platform through which non-adult, mainstream advertisers can target this massive and mature audience."

IMAGE: Virginia Star/Getty
Last updated: Jun 6, 2013

FRANCESCA FENZI | Staff Writer

Francesca Fenzi reports on entrepreneurship, technology and small business news from San Francisco. Her work has previously appeared in TIME, USA Today, Pop City and The Northside Chronicle.




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: