In a blog post for the Harvard Business Review, he explains:
We're communicating in the YouTube, Pinterest, and Instagram era to audiences who are more visually literate than ever. Though often more difficult and expensive to produce, infographics, videos and diagrams can do the heavy lifting of making explanations work. Videos offer potential funders a simple and compelling way to understand a new idea and why it matters.
Think of it like the difference between drawing a map and issuing verbal directions, writes LeFever. "It may seem counterintuitive, but more information won't help someone who's already confused."
To get the most bang for your advertising buck, consider using an explanatory video, animation, or infographic. According to--what else--an infographic on infographics produced by the marketing agency Customer Magnetism, high quality infographics are 30 times more likely to be read than text articles.
FRANCESCA FENZI reports on entrepreneurship, technology and small business news from San Francisco. Her work has previously appeared in TIME, USA Today, Pop City and The Northside Chronicle. @FrancescaFenzi