The Playbook
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Everybody Should Be Doing Content Marketing
 

In order to make the most of your content marketing, you have to understand the context and reach of various online platforms.

Everybody Should Be Doing Content Marketing

In order to make the most of your content marketing, you have to understand the context and reach of various online platforms.

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Video Transcript

00:10 Gary Vaynerchuk: Everybody in the world is a media company. Whether you're an entrepreneur or a business, everybody's in the media business. They should be doing content marketing. My piece advice is to understand the context of where you put it. So, doing a blogpost on Tumblr versus WordPress versus Medium, they are three different things. You have to understand where you're putting out your content and you have to realize how to distribute it in the social networks where people actually are.


Last updated: Jan 2, 2014