Gary Vaynerchuk's Secrets to Social Media
In 1997, Gary Vaynerchuk launched Winelibrary.com, and helped grow his family business from $3 million to $60 million in seven years. Here he explains marketing in an Internet world.
Highlights: Why I Love Social Media2:33
Gary Vaynerchuk says there's only one reason you need to be using social media. It's a good one.
Roots: From Immigrant to Entrepreneur6:20
How it all got started. When Gary was 6 years old, he had a chain of lemonade stands.
Culture Shifts: Business in an Internet World9:29
The Internet and social media changed business. You need to be able to adapt.
Context: Most Important Technique in Online Content12:01
Here's how to make your message break through.
Data: How Well Do You Know Your Customer?11:37
Social media is about listening, not talking. Here's how to learn from it.
Opportunity: Does Your Web Marketing Work?12:27
Your online presence needs to be strong, wide, and responsive. Gary explains.
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