15 Simple Truths About Selling
Over the years, I've kept a notebook of memorable sayings and remarks about the fine art of selling. Here are my favorites:
- "Every one lives by selling something."
Robert Louis Stevenson
- "Nobody likes to be sold but everybody likes to buy."
- "Success in sales is the result of discipline, dedication and sacrifice."
Thomas Roy Crowell
- "Sell, don't tell. When you're talking, you're not selling."
- "Sales pays for the company. Employees who don't "get" that are part of the problem."
- "Value the relationship more than making your quota."
- "Sales leads are like fresh fish; they stink after three days."
Thomas Roy Crowell
- "Respect the customer's time but give them a compelling reason to speak with you."
- "People buy emotionally but defend their choice logically."
- "Sales success comes after you stretch yourself past your limits on a daily basis."
- "When selling, never answer an unasked question."
- "Mediocre products with great sales teams always beat great products with mediocre sales teams."
- "Contact with the customer is what business is all about."
- "In advertising, sex sells. But only if you're selling sex."
Jef I. Richards
- "In sales there are usually four or five 'no's' before you get a 'yes.'"
Readers: Do you have a favorite quote? Share it in a comment!
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GEOFFREY JAMES | Columnist
Geoffrey James was recently named a "Top 40 Social Selling Marketing Master" by Forbes, and his blog has won awards from the Society of American Business Editors and the American Society of Business Publication Editors. His writing has appeared in publications as diverse as Wired, Brandweek, and Men's Health, and he is the author of numerous books, including The Tao of Programming, Business Wisdom of the Electronic Elite, and, most recently, Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know.