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HOW TO SELL ANYTHING

15 Simple Truths About Selling

Simple wisdom about selling from some surprising (and not so surprising) sources.
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Over the years, I've kept a notebook of memorable sayings and remarks about the fine art of selling. Here are my favorites:

      1. "Every one lives by selling something."
        Robert Louis Stevenson
      2. "Nobody likes to be sold but everybody likes to buy."
        Earl Taylor
      3. "Success in sales is the result of discipline, dedication and sacrifice."
        Thomas Roy Crowell
      4. "Sell, don't tell. When you're talking, you're not selling."
        Robert Nadeau
      5. "Sales pays for the company. Employees who don't "get" that are part of the problem."
        Donal Daly
      6. "Value the relationship more than making your quota."
        Jeff Gitomer
      7. "Sales leads are like fresh fish; they stink after three days."
        Thomas Roy Crowell
      8. "Respect the customer's time but give them a compelling reason to speak with you."
        Keith Rosen
      9. "People buy emotionally but defend their choice logically."
        Jerry Acuff
      10. "Sales success comes after you stretch yourself past your limits on a daily basis."
        Omar Periu
      11. "When selling, never answer an unasked question."
        Jeff Thull
      12. "Mediocre products with great sales teams always beat great products with mediocre sales teams."
        Donal Daly
      13. "Contact with the customer is what business is all about."
        Jay Leno
      14.  "In advertising, sex sells. But only if you're selling sex."
        Jef I. Richards
      15. "In sales there are usually four or five 'no's' before you get a 'yes.'"
        Jack Canfield

Readers: Do you have a favorite quote?  Share it in a comment!

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IMAGE: gmanviz/Flickr
Last updated: May 28, 2013

GEOFFREY JAMES

Geoffrey James, a contributing editor for Inc.com, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed more than a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.




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