15 Simple Truths About Selling
Over the years, I've kept a notebook of memorable sayings and remarks about the fine art of selling. Here are my favorites:
- "Every one lives by selling something."
Robert Louis Stevenson
- "Nobody likes to be sold but everybody likes to buy."
- "Success in sales is the result of discipline, dedication and sacrifice."
Thomas Roy Crowell
- "Sell, don't tell. When you're talking, you're not selling."
- "Sales pays for the company. Employees who don't "get" that are part of the problem."
- "Value the relationship more than making your quota."
- "Sales leads are like fresh fish; they stink after three days."
Thomas Roy Crowell
- "Respect the customer's time but give them a compelling reason to speak with you."
- "People buy emotionally but defend their choice logically."
- "Sales success comes after you stretch yourself past your limits on a daily basis."
- "When selling, never answer an unasked question."
- "Mediocre products with great sales teams always beat great products with mediocre sales teams."
- "Contact with the customer is what business is all about."
- "In advertising, sex sells. But only if you're selling sex."
Jef I. Richards
- "In sales there are usually four or five 'no's' before you get a 'yes.'"
Readers: Do you have a favorite quote? Share it in a comment!
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Geoffrey James, a contributing editor for Inc.com, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed more than a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.