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HOW TO SELL ANYTHING

3 Words That Guarantee Failure

People who fail to achieve goals signal their intent to fail by using this common phrase. Make sure you aren't falling into the same trap.
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People who fail to achieve goals almost always signal their intent to fail by using three little words:

"I will try..."

There are no three words in the English language that are more deceptive, both to the person who says them and the person who hears them.

People who say "I will try" have given themselves permission to fail.  No matter what happens, they can always claim that they "tried."

People who hear "I will try" and don't realize what it really means are fooling themselves, by thinking there's a chance that the speaker will actually succeed.

People who really and truly achieve goals never say "I will try."

Instead, they always say "I will do" something–or, better yet, "I must do" whatever the task is.

As a wise (though fictional) guru once said: "Do, or do not. There is no 'try.'"

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IMAGE: Getty
Last updated: Mar 19, 2012

GEOFFREY JAMES

Geoffrey James, a contributing editor for Inc.com, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed more than a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.




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