HIRING

Hiring: 6 Secrets to Attracting Top Talent

The best job candidates can pick and choose; here's how to ensure they choose you.
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The success of your company depends entirely upon your ability to attract and hire great people. That's why it's absurd to depend upon the tired techniques of candidate searching that date from the mid 20th century.

Finding the best people and getting them to want to join your team should be akin to a major sales and marketing effort, according to John Younger, CEO of the candidate search service HireMojo.

Based on his experience helping over 25,000 unique jobs get filled, Younger suggests the following process to consistently find and hire great people across your company:

1. Define the exact criteria.

Before seeking candidates, ask yourself these essential questions:

a. What specifically needs to get done by when? You're not filling a slot; you're moving your business agenda forward.

b. How will success be quantitatively measured? If you don't have reasonable metrics, you won't know whether you have a top performer.

c. Why would the right person want this job? The best candidates can pick and choose, so you'd better figure out why they'd choose you.

d. What are the common attributes of your top performers?  Define the hard skills, soft skills and personality that your top people share.

2. Develop a compelling recruitment plan.

Your recruitment plan consists of the job description and the initial interview questions. It should contain the following:

a. A function title.  Example: "Java Engineer."

b. A creative title. Example: "Java Engineer Who Loves Developing Gaming Software." The creative title helps you focus on the person you're looking for, rather than just the skill set.

c. A personal message to that ideal person.  This is important. Rather than writing a dull-as-dishwater job description, pretend that you're writing a personal note to the ideal person you'd like to hire.  Use this personal message as your job description.

Wrong:

Software Engineer with 10 years of experience in a Java-centric software development environment. Must exhibit both innovative thinking, ability to work in a team and leadership skills, preferably in the research and development of medical devices.

Right:

This job is all about building software that helps doctors heal people and save lives.  You'll be part of a creative team that designs and implements the software that runs some of the most advanced medical devices on the planet.  Your skills in Java programming will make those devices easier to use and thus able to help more people.  You will be making a big difference to the lives of many people.

d. A keyword section.  Since you want ideal job candidates to find your job description, add a string of keywords section at the bottom of the job description to get maximum Search Engine Optimization (SEO).

e. A short list of questions about the core of talent needed.  What's important here it focusing on the manifestation of the talent rather than the years of experience.  Avoid the standard hypothetical interview questions; they're useless. Well constructed questions will help attract the right people because they show a deep understanding of what success looks like and why the job will be of interest to them.

Wrong:

  • Why are manhole covers round?
  • What is your greatest strength?
  • How do you define the term "leadership"?

Right:

  • Walk me through your most recent Java development project.
  • How did the team handle differences in programming approach?
  • Why did you specialize in Java as opposed to some other language?

Once you've created your recruitment plan, have your current top performers read the description and answer the interview questions.  This will tell you whether you questions are filtering out, rather than identifying, top performers.

3. Cast a wide net AND a targeted effort.

Starting with the easiest and least expensive methods (job postings and social networks, then resume/profile research, then target list generation).  Based on the flow and quality of candidates, work up the pyramid toward the most expensive and labor intensive methods (dedicated recruiters and agencies).

4. Treat candidates like customers.

This is crucial.  Treating candidates like supplicants not only alienates them, but gives your company a bad reputation.  (Remember: every candidate has friends and colleagues!)

Instead, treat candidates like customers.  Make sure that everyone who applies is given a genuinely fair shot at being considered, and that he or she receives follow-up and closure regardless of the outcome.

Think of it this way: the goal for each phone and in-person interview is to have the person enthusiastically interested in getting your job, even if they are not a good fit.

5. Limit the number of interviewers. 

Having a candidate run a gamut of interviewers is wasting both the candidate's time and your team's productivity.

Some interviewers are simply gun shy and will say "No" to everyone because they are afraid of making a hiring mistake.  Others say "Yes" even when it's not the right fit because they don't want to be "the bad guy."

Identify the people within your company who interview well, and consider having these few people be on the interview teams for roles outside their domain of expertise.

6. Move quickly when you find the right person. 

The tendency for some people is to wait until they have seen several candidates before making a decision, even if they have one who fits well.  When you have someone that fits well, move quickly... before they get hired by someone else.

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IMAGE: Getty
Last updated: Oct 22, 2013

GEOFFREY JAMES | Columnist

Geoffrey James, a contributing editor for Inc.com, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed over a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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