Login or signup
36
SALES

7 Ways to Make Customers Love You
 

Follow these simple rules and you'll have customers buying from you again and again and again.

Advertisement

The greatest compliment anyone can receive in the business world is "I just love working with you."  That's especially true when that compliment comes from customers, because it means that you'll be getting their business time and time again.

Here are the seven rules for getting customers to love working with you, based upon conversations with Jeffrey Gitomer, author of the The Sales Bible and Dr. Earl Taylor, master trainer at Dale Carnegie:

1. Make building the relationship more important than making the sale.

2. Create opportunities for the customer to buy, rather than opportunities for you to sell.

3. Have meaningful conversations and never give a sales pitch.

4. Be curious about the customer as a person and let the friendship evolve from that.

5. Don't try to be a hero who swoops in to solve the customer's problem.

6. Believe in your heart that you and your firm are the best at what you do.

7. Deliver exactly what you promised to deliver, no matter what.

Like this post? If so, sign up for the free Sales Source newsletter.

Last updated: Sep 26, 2012

GEOFFREY JAMES did a lot of business stuff and wrote a slew of articles and books. Now he writes this column. Preorder his new book, Business Without the Bullsh*t, by May 12 and get an exclusive bonus chapter and a signed bookplate.
@Sales_Source




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Comment and share features
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: