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Best Career Advice: Learn How to Sell

If you really want to succeed, learn to sell yourself, your ideas, and your products.
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No matter what career you're planning, there's no smarter move than learning how to sell.

That's especially true for entrepreneurs. You may have the greatest idea in the business world, but if you can't sell that idea, you won't and can't attract investors, customers, or talented employees.

It's true for everyone else, too. Finding a great job always involves selling yourself and your skills. And being successful at any job means constantly selling the value of the services that you're providing.

Here's the truth: a mediocre performer who knows how to sell will ALWAYS beat an exceptional performer who doesn't. And an exceptional performer who also knows how to sell ALWAYS beats out everyone else.

There's a reason for this. Selling is the heart and soul of capitalism. Without selling, there can be no exchange of money or goods (except by robbery or extortion.) Selling is why businesses exist.

With this in mind, here are some posts that are the most useful to anyone who wants to learn to sell, and therefore achieve a more successful career:

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IMAGE: svenwerk/Flickr
Last updated: Apr 30, 2013

GEOFFREY JAMES | Columnist

Geoffrey James, a contributing editor for Inc.com, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed over a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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