Best Career Advice: Learn How to Sell
No matter what career you're planning, there's no smarter move than learning how to sell.
That's especially true for entrepreneurs. You may have the greatest idea in the business world, but if you can't sell that idea, you won't and can't attract investors, customers, or talented employees.
It's true for everyone else, too. Finding a great job always involves selling yourself and your skills. And being successful at any job means constantly selling the value of the services that you're providing.
Here's the truth: a mediocre performer who knows how to sell will ALWAYS beat an exceptional performer who doesn't. And an exceptional performer who also knows how to sell ALWAYS beats out everyone else.
There's a reason for this. Selling is the heart and soul of capitalism. Without selling, there can be no exchange of money or goods (except by robbery or extortion.) Selling is why businesses exist.
With this in mind, here are some posts that are the most useful to anyone who wants to learn to sell, and therefore achieve a more successful career:
- How to Write a Sales Email
- A Foolproof Cold-Calling Script
- How to Write a Better Elevator Pitch
- How to Work the Phone: 6 Tricks
- How to Have a Meaningful Conversation
- How to Write a Convincing Email
- The Most Important Sales Skill of All
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GEOFFREY JAMES | Columnist
Geoffrey James was recently named a "Top 40 Social Selling Marketing Master" by Forbes, and his blog has won awards from the Society of American Business Editors and the American Society of Business Publication Editors. His writing has appeared in publications as diverse as Wired, Brandweek, and Men's Health, and he is the author of numerous books, including The Tao of Programming, Business Wisdom of the Electronic Elite, and, most recently, Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know.