Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously.
Why bother to pay marketing and management consultants tens of thousands of dollars to come up with a powerful brand image? Here are six websites that will automatically generate everything you need to make a big splash in the wondrous world of branding.
1. Create a Corporate Name
If you want to be visible nowadays, you want a corporate name that's got a high-tech flavor to it. Here's a quick way to find one: The Web 2.0 name generator.
Now that you're up and running with a great new brand, here's an automatic way to generate Tweets guaranteed to win you visibility: The automatic tweet generator.
Voila! Other than the $12 or so it cost you to reserve your domain name, you're pretty much good to go – without spending big money on marketing.
Now ... Let's Get Serious
What's interesting (and even enlightening) about this "automated" method is that the results aren't all that much different from many companies actually use to market themselves.
Every day I see marketing messages and mission statements that are equally as opaque as the ones you just built. As for the corporate names and logos that come out of the process? Actually, they're not all that bad. (Usually.) I've certain seen worse–and from companies that paid big bucks to a marketing firm.
GEOFFREY JAMES writes "Sales Source on Inc.com," the world's most-read sales-oriented blog. His new book, Business Without the Bullsh*t, will be published in early 2014. To get weekly blog updates, sign up for his free "Insider" newsletter. @Sales_Source