How LinkedIn Is Beating Facebook
Last week, LinkedIn reported results so positive that The New York Times credited the company (in part) with lifting up the entire stock market. Meanwhile archrival Facebook has suffered a string of negative stories, including studies revealing that most users go inactive on a regular basis, and that 50 million of its accounts are duplicates.
How awful is Facebook doing compared to LinkedIn? To find out, compare the two companies' year to year growth. As the following graph illustrates, LinkedIn is far surpassing Facebook on nearly every significant metric:
Regular readers of Sales Source might remember that I predicted back in April of 2012 that LinkedIn was a better long term bet than Facebook (which I believe will eventually go the way of Myspace.) Looks like, in the short term at least, my prediction is coming true.
To be fair, some of Facebook's 2012 drop in profitability was connected to the company's purchase of Instagram, which is an investment that still might pay off. Even so, Facebook's underperformance in revenue and user growth is pretty hard to ignore.
Why is LinkedIn doing so much better? In my humble opinion, it comes down to business fundamentals. LinkedIn has a better business model, is less vulnerable to competition, and has better (i.e. smarter and more mature) management.
It's really that simple.
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GEOFFREY JAMES | Columnist
Geoffrey James was recently named a "Top 40 Social Selling Marketing Master" by Forbes, and his blog has won awards from the Society of American Business Editors and the American Society of Business Publication Editors. His writing has appeared in publications as diverse as Wired, Brandweek, and Men's Health, and he is the author of numerous books, including The Tao of Programming, Business Wisdom of the Electronic Elite, and, most recently, Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know.