HOW TO SELL ANYTHING

How to Get Your Emails Opened (Infographic)

This technique will get your sales emails opened, but it better have content that's worth the effort.
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Belowis an infographic from ContactMonkey, a company that tracks emails after they've been sent. The company analyzed 30 million emails and discovered that the best way to get an outside (sales) email opened is to look like it came from inside.

If an email Subject starts with "Re:" or "Fwd:"people are more likely to open it. In other words, "Subject: Re: Update" is far more likely to be opened than "Subject: Meeting Status Update."

While this is incredibly useful information, (Thanks, ContactMonkey!), you need to use it wisely. A prospect is likely to be annoyed if he or she opens an email thinking it's from inside the company but then discovers that it's just a sales pitch.

Therefore, I recommend that you only use this technique if your email is short and to the point. Remember, the goal is to get a response to the email, not to just get it opened. With that in mind, here are three posts to help you write a response-worthy email:

And here's the infographic:


 

View original infographic post here at Contact Monkey

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IMAGES: Philipp Nemenz/Getty Images, ContactMonkey
Last updated: Aug 1, 2014

GEOFFREY JAMES | Columnist

Geoffrey James, a contributing editor for Inc.com, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed more than a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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