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HOW TO SELL ANYTHING

How to Win (Almost) All the Time

Make three simple decisions and you'll set yourself up to win, no matter what happens.

If you think winning means making a lot of money, you're confused. Money is only pieces of paper with pictures of dead people on it. The reason you want more money is because then you can buy things that make you feel good.

If you think winning means beating the competition, you're confused.  It's not the score on the scoreboard that counts; it's the feeling that you get when you know you've done better than everyone else.  It makes you feel good.

If you think winning means achieving a goal, you're completely confused.  The only reason that goal is important is because you believe that achieving it will make you feel good.

In other words, winning equals feeling good.  Winning is a feeling, not an event.

I've known dozens of people who were successful by the standards of society but who were miserable and unhappy.  They're losers.

I've also known dozens of people who are happy and positive about their life, even though material success has remained elusive.  They're winners.

If you're like most people who read this blog, you're somewhere in-between, neither fabulously rich nor abjectly poor.

So it's up to you whether you're a winner or a loser.  With that in mind, I'm going to ask you to make three decisions that will literally change your life.

  1. Decide that it feels good to learn and grow because that's going to happen regardless of the outcome of your efforts.
  2. Decide that it feels good to make a positive difference in other people's lives, even if it's only with a smile.
  3. Decide that if feels good simply to be alive and that every day above ground is a good day, by definition.

Since you're human, you can't feel good all the time. There will be days when you feel blue and days when stuff bothers you.

Even so, if make those decisions, and keep them as ongoing commitments to yourself, you will be a winner and not a loser.  Regardless of what happens in your life.

I realize that this concept might seem a bit simplistic.  The funny thing is, though, the most profound truths are usually the most simple.

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IMAGE: Getty
Last updated: Nov 11, 2013

GEOFFREY JAMES

Geoffrey James, a contributing editor for Inc.com, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed more than a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.




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