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NAMING YOUR COMPANY

8 Words or Less: What's Unique About You?

A contest to find the individuals, companies, and products that have the best short brand message.
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As business technology has moved from memos to emails to tweets and texts, our attention spans have shrunk.

Ten years ago, I used to say that you have 10 seconds to capture a potential customer's attention.

Now it's more like 5 seconds, which is about how long it takes to say eight words.

Contest!

Tell me in 8 words or less what's unique about you as an individual or your company or your company's product.

Entries must be posted as comments to this post (either below or in Facebook or LinkedIn) or sent to me via email.

In two weeks, I'll pick the best 10 entries (IMHO) and announce them in this column (with links to your company or bio) as the "Sales Source Best Brand Messages of 2014."

More:

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Last updated: Aug 7, 2014

GEOFFREY JAMES

Geoffrey James, a contributing editor for Inc.com, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed more than a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.




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