There's a huge difference between peddling and selling--and if you don't know the difference, you may not be doing as good a job as you'd like.
Peddling is the kind of business transaction that takes place on street corners, carnivals, and telephone boiler rooms. Selling is the kind of business transaction that's the heart and soul of the capitalist system.
Here's how to tell the difference:
You'd be amazed at how many people think they're selling, when actually they're peddling. In fact, there are plenty of "sales training" programs out there that actually teach people how to peddle, rather than how to sell.
That's ironic, and unfortunate, because nothing annoys and irritates customers more than a peddler. By contrast, sellers who are well-informed, well-spoken and knowledgeable are almost always welcome.
Make sure you know which you are--and which you should be.
Like this post? If so , sign up for the free Sales Source newsletter.