Positive thinking is a wonderful thing, but it can get you into deep trouble. If you're not careful, positive thinking can turn into "magical thinking" where your desire to win overwhelms your ability to perceive what's actually going on.
Nowhere is this more obvious than in sales. Salespeople tend to be positive thinkers, which stands them in good stead when they need the motivation to keep working even when things get tough.
However, it's not unusual for salespeople to become so enamored of an "opportunity" that they fail to read the signs that this customer just isn't going to buy. They think so positively that they end up pursuing dead end deals.
Entrepreneurs have similar failings. Because they're so positive that their product or business strategy will work, they miss opportunities to change it for the better. They let enthusiasm gloss over real problems that make those strategies ineffective.
In both cases, the problem is the same: thinking positively about the wrong thing.
With that in mind, here are some quick rules:
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