Top 10 "How to Sell" Books of All Time
These classic sales books should be in every business library.
Jetta Productions
Amazon contains 340,737 book titles containing the word "sales" and 48,427 containing the word "selling." Since you're probably not going to read all 389,164 of them, I thought it might be useful to identify the ten that should be in every business library. Here they are:
10. Selling to Big Companies
One of the biggest mistakes in the business world is assuming that all companies are alike and therefore should be approaching in the same way. In this instant classic, Jill Konrath explains how to manage the often-Byzantine politics of large companies in order to help them make intelligent decisions.
9. Mastering the Complex Sale
Prior to this book, much of the business world believed that a good salesperson can "sell anything to anyone." Author Jeff Thull, however, lays out the gradual process by which a salesperson can help customers clarify their needs, understand their alternatives, and make the internal changes required to buy a solution that will change their entire business.
8. The Psychology of Selling
Selling is more that just strategy and politics--it's the practical application of psychology in a business context. In this seminal work, Brian Tracy lays out the inner motivations of both buyers and sellers, explaining how they interact to create opportunities for both parties. Insightful and essential.
