Top 10 "How to Sell" Books of All Time

4. The Greatest Salesman in the World

In addition to being a groundbreaking business book (See Top 10 Most Influential Business Books), Og Mandino's classic helps the reader discover the positive "why" behind selling, reframing the act of selling from something that's manipulative to the act of helping other people achieve their dreams.

3. Secrets of Closing the Sale

There's a reason why Zig Ziglar's death last November generated an outpouring of tributes from nearly every corner of the business world. It's been said that all successful people "stand on the shoulders of giant." For the world of sales, Zig was the ultimate giant, the pioneer who laid out the basic principles on which all sales technique and training is based.

2. The Little Red Book of Selling

I like to think of Jeff Gitomer as the "Seth Godin" of the sales world. Jeff has a knack for distilling complex business issues down to their essence, and then explaining exactly how to use that essence to make yourself more successful. Note: this book was tied for second place with Gitomer's other classic work, The Sales Bible.

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Geoffrey James writes the Sales Source column on Inc.com, the world's most visited sales-oriented blog. His newly published book is Business to Business Selling: Power Words and Strategies From the World's Top Sales Experts. @Sales_Source