Work is Good. Spread the Word.
I'm about to ask you to take one second to help make the working world a better place. The request itself is minor, but that one second could have an enormous positive effect on the people you know.
First, a very brief story. Last week, my good friend, movie producer and retail sales exec David Rotman, told me about a corporate charity event he'd attended at the Boston-based company Life is Good.
Now, in my experience, corporate charity events tend to be stuffy, self-satisfied, black-tie affairs whose main purpose is to celebrate (and soak) the top 1 percent. This party was different, though. The owners turned their store into a jazz club and invited some top musicians, like wunderkind Grace Kelly, to perform, for the company's customers.
This type of event is apparently typical of Life is Good, which sells a line of crazy-optimistic clothing and accessories, many of them ornamented with a smiling stick-figure. The company has experienced viral growth because people today are emotionally starving from a lack of optimism.
Ever since 9/11, there's been an overwhelming sense of pessimism and doom in both the United States and indeed throughout much of the world. It wasn't always like this. I remember long periods in the 1980s and 1990s where there was plenty of optimism to go around.
I think the tide is beginning to turn and not because the economy is slowly improving. It's the other way around! The economy is improving because people are beginning to embrace optimism again.
Which leads me to the purpose of this post: I want YOU to help me give that growing sense of optimism a huge shove in the right direction.
While it's true that many people have negative feelings about their job or their work, I believe that there are millions of people who enjoy what they do. For us (and you know who you are), work is good. Work isn't a burden but an ongoing source of happiness and accomplishment.
The problem is that "work optimists" have let the negativity of the overall culture force us into the closet. I believe that it's time for us to come out and declare ourselves and, by doing so, add momentum the growing sense of optimism throughout the world.
So here's what I want you to do. It's easy. If you believe "work is good," click on one of the buttons to the left of this post.
Here's my thinking... if we can make this post go viral, it will remind all the other "work optimists" in the world that we're not alone. And that, in turn, will encourage more of us to express more of the optimism that is literally changing the world and improving the economy.
Work is good. Spread the word.
Like this post? If so, sign up for the free Sales Source newsletter.
GEOFFREY JAMES | Columnist
Geoffrey James was recently named a "Top 40 Social Selling Marketing Master" by Forbes, and his blog has won awards from the Society of American Business Editors and the American Society of Business Publication Editors. His writing has appeared in publications as diverse as Wired, Brandweek, and Men's Health, and he is the author of numerous books, including The Tao of Programming, Business Wisdom of the Electronic Elite, and, most recently, Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know.