Would You Get Naked With a Customer?

In some cultures, getting naked with customers is just part of doing business.

Just to be clear, I'm not talking about anything overtly sexual. While there are plenty of cases in the business world where sex or prostitution has played a role in closing a deal, that's behavior that is clearly beyond the pale.

What I'm talking about is being naked in the same room as a customer.

For example, I used to work at facility that had an in-house gym. Like most gyms, it had a locker room, which meant that if you wanted to work out, you had to get naked in front of your coworkers and (if they were visiting) your customers, too.

In my opinion, that's WAY more information than I want to know, but maybe I'm just being squeamish.

In some places--like Finland and Japan, for instance--apparently getting naked with customers is considered normal business etiquette.

I'm wondering what YOU think. How comfortable would you feel getting naked with a customer? And have you ever been in this situation?

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Last updated: Feb 22, 2013


Geoffrey James, a contributing editor for, is an author, speaker, and award-winning blogger. Originally a system architect, brand manager, and industry analyst inside two Fortune 100 companies, he's interviewed more than a thousand successful executives, managers, entrepreneurs, and gurus to discover how business really works. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. If you enjoyed this post, sign up for the free weekly Sales Source newsletter.

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